With less than a week remaining in the year, I think it's time to think about channel goals for the upcoming year. I wouldn't call them New Year's Resolutions because resolutions don't last as long as they do to create them.
What makes a Good Goal?
In setting good goals, one should make sure they are SMART - Specific/Measurable/Attainable/Realistic/Time-related. Or simply put, you should set goals that can actually be achieved, and for which success or failure can be measured objectively at a specific point in time.
Examples of bad goals: "Make better videos", "Get more viewers", "Make Hello Kitty Online Videos", "become rich and famous".
Examples of good goals: "Minimum of X views per video average over the year", "Total of Y views by June 30th", "create Z Hello Kitty Online videos each quarter", "Upload one monetized video every single week throughout 2016".
You see the difference, right? The first set's conditions are all very unspecific. What constitutes "better videos"? How do you measure something like that? How can you put a timeframe on something that vague?
You might think that setting bad goals is no big deal, but I think it's a problem. Ill-defined goals are often not actionable; you won't be able to formulate a clear way to reach them. If you set yourself goals that you can't possibly fulfill, you may end up discouraged. And above all, chasing something that is totally out of reach may misdirect your efforts into wholly nonconstructive directions.
My goals for 2016
- 1 video Monday through Friday without interruptions.
- 1 livestream at least once a month.
- 1 vlog at the end of each month.
- Collaborate with at least one channel for a couple of videos.
- Double my analytics next year (160 Subs, 20K views)
- Support other channels and help them grow in anyway I can.
I'm hoping to learn from my mistakes in 2015 and come out swinging next year.
What are your goals for 2016? What do you hope to achieve, and until when? If it's something that depends on the actions of others, what's your strategy to get there?