Windows Movie Maker. Used it for the last 10 years. Does the job. Free.
Watch a major movie and you will see that all the filming and editing is simple set shot work. No zooming, no panning, plenty of close ups, short time frame clips, no special effects just for the hell of it. Use the same format and you can't go wrong. You don't need a zillion fancy effects and features to make a good/excellent video.
Just follow their lead. After all, the big studios have been doing it from day one and know what works.