January CPM drop thread

[XXLRay]

Erm - doesn't YouTube forbid to talk about your exact CPM?

Note that generally the ends of quarters perform best with a peak around Xmas. Like it has been said before don't compare the best month in a year with the beginning of a quarter. Nevertheless with more and more channels popping up it's absolutely normal that ad costs drop.

 

[Shane]

Dropped loads on the 31st, grew again on the 3rd & 4th.

Currently only 3.5% under the 2015 average CPM. (about 14% down from Dec 2015 average)

 

[Rod71]

Slight improvement over the last couple of days. Not amazing, but way better than the previous few days

 

[truemoney18]

l[oQUOTE="Rod71, post: 1827456, member: 30321"]Slight improvement over the last couple of days. Not amazing, but way better than the previous few days [/QUOTE]lol same here one dollar more still sucks but more clicks better

 

[markkaz]

1. If you're a channel, you are not supposed to be revealing your exact RPM/CPM. You can talk about 'general' figures.
2. From YouTube Analytics, my Ad performance for January 1-7 comparing 2016 to 2015 is that my Playback-based CPM is 15% less this year. Impression-based CPM is actually 5% higher.
3. From Adsense, my Page RPM is down about 50% but page RPM is only down 10%.
4. Now is the time to promote YouTube Red to your audience because earnings have nothing to do with advertising rates!

 

[TheSwedishTraveler]

A strange thing happened to me just the other day!
A video of mine earned about 0.58 dollars (which was neat!), and When I checked my analytics, I didn´t see it on my top ten videos (as it was third on my list of most money earned). I looked at the video, and it went from 0.58 to 0.01 dollar earned!

I was like WTF?

 

[Shane]

CPM now back up 38% from Jan low-point here, CPM for 6th/7th of Jan is actually 1.7% higher than the average CPM for November 2015.

Bit weird but not going to complain

 

[Aquachigger]

Hello all... I was wondering if this is something others are experiencing right now or if it's just me. My Adsense revenue dropped 60% in a few days. The gap between my views/watch time and money earned has widened beyond anything I have seen before. I'm starting to freak out!

 

[Riddikore]

@Aquachigger I merged your post into this thread. Quite common for January as you can see

 

[Aquachigger]

@Aquachigger I merged your post into this thread. Quite common for January as you can see

Thanks for doing that, I didn't see the thread. I feel better now....not much, but better.