January CPM drop thread

[clerick]

Hold onto your hats, January CPM here we come!

 

[Rod71]

Noooooo![DOUBLEPOST=1451702682,1451633726][/DOUBLEPOST]Wow, CPM is 50% down on yesterday already.

 

[YouTuber1978]

What are other people seeing here? Mine started to drop on the 26th... Oh well. Views are up RPM's are down.

 

[rmenga4]

To be honest, I don't care if my CPM goes down, I just care for the views and the subscribers. That's all!

 

[NicsterV]

One of my videos with over 5 million views all of a sudden went down a ton in earnings. The views are the same but the earnings are abnormally bad. Is this something everybody is experiencing or just me?

 

[RATTLED]

5 million views?

 

[Ninja]

For me personally, my earnings have gone up by about 20% in recent times.

 

[clerick]

Yep, happens every year. After xmas is over all the ad budgets plummet to nothing as companies restructure and rebudget for what their ads will be for next year, so january is a dead month cpm wise.

 

[Uncivilized Elk]

Even on my relatively small channel I saw a 30% decrease as soon as we entered January. Pretty hilarious how predictable that can be.

 

[just Moto]

How long does it last??? I was expecting it and copped a 25% drop today.

Also what is the best method from here on in till cpm recovers? Keep publishing regulary or back off a little and focus efforts elsewhere till CPM recovers?