January CPM drop thread

Throughout last year I was averaging $1.79 with only the first two weeks of Jan dropping to $0.58, but so far this year it's been constantly bobbing around at just $0.35 :<
 
So the month is over!

The last 2 weeks were a big improvement over the first 2.

So basically for me..
Views up by 54% compared to December
RPM down 50% compared to December
Overall earnings down 20% compared to December
 
Earnings down 50% in comparison with December 2015 and 3.5 times less in comparison with January 2015 (despite somewhat higher views). But it could be genral Asia Pacific issue (we are Japanese channel) with China's economy going down and so on.
 
CPM did flop in January for me as well, although not as drastically as I expected. But YouTube Red has been really really great so far. It brought in 25.7% of total revenue for January, up from 14.3% in December and it shows no signs of decrease! So at the end of the day, CPM dropping or not doesn't matter anymore to channels with longer videos. RIP animators and other creators of short, but quality content though. :/
 
Clam- said:
CPM did flop in January for me as well, although not as drastically as I expected. But YouTube Red has been really really great so far. It brought in 25.7% of total revenue for January, up from 14.3% in December and it shows no signs of decrease! So at the end of the day, CPM dropping or not doesn't matter anymore to channels with longer videos. RIP animators and other creators of short, but quality content though. :/
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May I ask your average audience retention?
 
Clam- said:
CPM did flop in January for me as well, although not as drastically as I expected. But YouTube Red has been really really great so far. It brought in 25.7% of total revenue for January, up from 14.3% in December and it shows no signs of decrease! So at the end of the day, CPM dropping or not doesn't matter anymore to channels with longer videos. RIP animators and other creators of short, but quality content though. :/
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It's freaking b******t man.
 
Clam- said:
Sure, for January it was 16 minutes and 15 seconds (29% average percentage viewed).

There's no doubt they'll figure something out. It may be bad right now, but if they continue to build on this.... hopefully things will be better for others too!
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I can only dream. But alas i'm starting to think i should make videos like tutorials on animation and whatnot to have content filler.
 
Crown said:
I'm seeing a significant improvement in February......... :)
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My rpm numbers are now actually better than they were in November and December, which makes absolutely no sense at all. I've gone back and looked at prior years and saw nothing resembling that. Of course, this was the worst December I've had in 5 years with regard to RPM.
 
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