Scapestrato
Loving YTtalk
This got me thinking. The ramifications for this issue has the potential to affect the whole of Youtube (not just the kids space). - YouTube generates a lot of revenue for google through the adwords/adsense program but the costs are also huge (due to storage space and bandwidth costs) The result is that YouTube is only just about profitable. The margins are very low. If the conclusion of this kids content issue is that Youtube need to manually review uploaded content to check it, then that will increase their costs exponentially - probably enough to tip the balance from profit to loss.
Add to that, the political pressure on all social media (facebook, YouTube and twitter) following on from the Russian interference in the US elections by using social media to influence voters - For anyone not following the story - Basically there is a chance that social media platforms will be legally responsible for the content that appears on their platforms (something that is not currently the case - it's not written into law) - If the law does change and/or public pressure increases forcing YouTube to manually review content, then YouTube would no longer be profitable in its current state. How long would that be sustainable for them? How long would shareholders allow that to happen? These are very fragile times for YouTube.
These are excellent points that convince me even more that the best way to go is building your own brand in a way that if YT collapsed/banned you, it would only marginally hurt your business.
The Paul brothers or Casey Neistat are a very good example in this regard, they became so big and diversificated their source of income in a way that they would survive a Youtube extinction.