Ryan ToysReview
Posting Mad!
It's so true ,sometimes the thumbnails YouTube picks are so ridiculously that it makes me feel like it's random! However other times, it chose the same exact clip as the one I chose and it made me feel more confident about it!
I could be wrong, but I think YouTube Algorithm is much more complex with many layers upon layers than people think! Their formula might have hundreds of variables (watch time, clicks, engagement...etc) with different percentages vary for each variable and even different percentages for different types of videos! YouTube been saying watch time is the number one factor on determining if the video gets promoted. However, maybe watch time only counts for 15% (number could be way higher or lower, I'm just making it up) of the overall formula! They can say watch time is the top property and still be right if other variables are at a lower percentage by itself. If a video have low watch time but high click rate, engagement... and others, it could make up for the lost percentage of low watch time and still be promoted. Again I could be completely wrong, but I just don't think it is one single factor that determines the success of the video and the Algorithm is much more complicated than people give credit for!
So to answer your question, Emily Tube might not have a long description for SEO purpose, but they been doing the bad baby thing that's such a popular trend right now. They do put key words (bad baby)in their title and tag and have pretty good thumbnails! So we can't say just focus on an amazing thumbnail to get kids to click on the video and assume that's is the main determining factor to get YouTube to promote the videos! Family Fun Pack doesn't focus on their title for SEO purpose, and tend to target people that can read but have a pretty good description on most of their videos that have target keywords. I believe Family Fun Pack audience are a little older maybe 6 and up that can read. So I think you have to know your audience and know if you should focus on catchy title or long and descriptive title for the algorithm.
I think starting out, you should do everything you can to optimize your videos to give it the best chance at being promoted. Sure I've seen many videos with not great thumbnail, no description, hardly any tag and still have millions of views on it, but most of the time, that success is not repeated onto their other videos. I know it's a lot of work to think of great descriptions,tags, titles, great thumbnail, but with thousands of videos and hundreds of channels doing the same thing as you are, you have to make yourself stand out, even if it only increase your chance by 1% to be promoted! That's 1% more than another similar channels! When I was starting out, I also spend time doing close caption!
Many big Youtubers lately said they are losing views because YouTube are not showing their videos to their subscribers. Many people said the homepage focus on recommended videos rather than showing videos people are subscribe too. If thats true, how can YouTube recommend your videos if they dont have enough information on what your video is about? I watch a video on a big Youtuber talking to YouTube directly and asking them why he's losing views. He said YouTube tells him to work on his description.
Maybe that's a hint for him to put more key words into his description to get a higher chance of being recommended?
As for Adwords, I have no clue since I never done it before! Someone on here told me not to because it will kill the video retention rate if you don't target it correct. So I was too scare to try. However I heard other channels have success so maybe they can help you on that!
Sorry for the long post, it's way longer than I expected! Sorry about typing errors also!
I could be wrong, but I think YouTube Algorithm is much more complex with many layers upon layers than people think! Their formula might have hundreds of variables (watch time, clicks, engagement...etc) with different percentages vary for each variable and even different percentages for different types of videos! YouTube been saying watch time is the number one factor on determining if the video gets promoted. However, maybe watch time only counts for 15% (number could be way higher or lower, I'm just making it up) of the overall formula! They can say watch time is the top property and still be right if other variables are at a lower percentage by itself. If a video have low watch time but high click rate, engagement... and others, it could make up for the lost percentage of low watch time and still be promoted. Again I could be completely wrong, but I just don't think it is one single factor that determines the success of the video and the Algorithm is much more complicated than people give credit for!
So to answer your question, Emily Tube might not have a long description for SEO purpose, but they been doing the bad baby thing that's such a popular trend right now. They do put key words (bad baby)in their title and tag and have pretty good thumbnails! So we can't say just focus on an amazing thumbnail to get kids to click on the video and assume that's is the main determining factor to get YouTube to promote the videos! Family Fun Pack doesn't focus on their title for SEO purpose, and tend to target people that can read but have a pretty good description on most of their videos that have target keywords. I believe Family Fun Pack audience are a little older maybe 6 and up that can read. So I think you have to know your audience and know if you should focus on catchy title or long and descriptive title for the algorithm.
I think starting out, you should do everything you can to optimize your videos to give it the best chance at being promoted. Sure I've seen many videos with not great thumbnail, no description, hardly any tag and still have millions of views on it, but most of the time, that success is not repeated onto their other videos. I know it's a lot of work to think of great descriptions,tags, titles, great thumbnail, but with thousands of videos and hundreds of channels doing the same thing as you are, you have to make yourself stand out, even if it only increase your chance by 1% to be promoted! That's 1% more than another similar channels! When I was starting out, I also spend time doing close caption!
Many big Youtubers lately said they are losing views because YouTube are not showing their videos to their subscribers. Many people said the homepage focus on recommended videos rather than showing videos people are subscribe too. If thats true, how can YouTube recommend your videos if they dont have enough information on what your video is about? I watch a video on a big Youtuber talking to YouTube directly and asking them why he's losing views. He said YouTube tells him to work on his description.
Maybe that's a hint for him to put more key words into his description to get a higher chance of being recommended?
As for Adwords, I have no clue since I never done it before! Someone on here told me not to because it will kill the video retention rate if you don't target it correct. So I was too scare to try. However I heard other channels have success so maybe they can help you on that!
Sorry for the long post, it's way longer than I expected! Sorry about typing errors also!
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