FamilyToyReview
Posting Mad!
I haven't done ads lately. I'm at a spot where the benefit is no longer the same because I have more views now. My videos used to get less views than what adwords would bring in. And in that sense the views I paid for felt more valuable. But now I get more views than I would normally pay for in adwords. So i stopped for the most part. I could be wrong and maybe I should be spending on ads again. Do you use adwords mostly to boost new videos or to promote other kinds of videos? And do you think I am missing something important for stopping adwords at the stage I am in?Search for @FamilyToyReview posts, they are the original source of all our knowledge, and what we based our campaigns on.
Although with the recent algo changes, some of the advice may be dated now (from our posts too going to early/mid '16)[DOUBLEPOST=1482257106,1482256927][/DOUBLEPOST]
Let us know what you find... something foul may be afoot....
I have another new strategy I don't think I shared it yet. Involves creating multiple campaigns or ad groups for each one of your videos so its kind of a headache. But the main thing I do is target (if possible) a newly uploaded video of a bigger channel (under video targeting/placements). And I try not to target too many videos because I noticed yt has difficulty serving what I want it to serve. If i have a list of 10 videos to target then maybe ill get views from 1 or 3 videos but not the entire list. Also i think the bid rates are less forgiving when you make the lists too large. Anyways so ill have one targeted video per ad group (or campaign if i am strictly controlling the budget).
And i target newer videos (24-48 hours or less old) because I feel like the ad rates are more flexible on newer videos where i can get .01 bids because those videos havent been targeted by advertisers yet. I assume advertisers have already made campaigns targeting a specific video with millions of views already on a huge channel and those bid rates are more than .01 hy now. But im sure they didnt target videos just uploaded today. Also yt seems to rotate a lot of videos in suggested on the right column, maybe i have more of a shot making some sort of effect on new videos.
And i usually do this kind of ad when i am trying to associate some of my videos with the bigger channel and their other videos. I Try and create some kind of connection so yt will associate me with that channel. Now that i think about it I probably should have tried this with my moana videos. Ive also been trying not to spend money on adwords. I should probably have a budget for ads but feels nice to not spend money at all if you can.
I dont know if this strategy really works. Ive seen success with it but havent done enough times to have statistical proof it works. With yt its hard to tell sometimes if the success is from one of your strategies or if you are benefitting from the ebb and flow of yt ecosystem. Another thing with yt ive discovered is if you want to have any moderate success in your strategy you have to deploy it multiple times to increase chance of one of them succeeding. You might not hit it the first time because some other parts of the ecosystem didnt match with you at the time. so i try to do multiple videos in hopes one of them will hit the right timing. So in this example i would target the same big channel a few times on different occasions.
But even with that i have had jus moderate success. Too many other channels are trying to associate themselves with big channels already.