Windows Movie Maker. Used it for the last 10 years. Does the job. Free.

Watch a major movie and you will see that all the filming and editing is simple set shot work. No zooming, no panning, plenty of close ups, short time frame clips, no special effects just for the hell of it. Use the same format and you can't go wrong. You don't need a zillion fancy effects and features to make a good/excellent video.

Just follow their lead. After all, the big studios have been doing it from day one and know what works.
 
I switch between using Adobe Premiere and Sony Vegas 15, I still use Sony Vegas because the user interface is great, and easy to work with for new editors, highly recommend it, Adobe Premiere is for a more experienced user in my honest opinon
 
Premiere Pro here. It's a good combination of editor and grading system. I might try to do a video on resolve though to try that out now that it has editing capabilities.
 
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