The algorithm is flawed fundamentally. It promotes popular content. It doesn;t discriminate what that content is. Everyone sees a spider on a kids face get 50M views and $50,000, they but a few spider props for $10 and a few hours later have an equivalent video. You can't fault the creators - we only do what the algo tells us to do. Sure I can spend $80 of the latest Thomas set and unbox it, but the algo, and views don't care, so where is the incentive? Youtube is as much to blame for this as creators are - Yt let ideas get out of control and widely promoted them, encouraging others to get on the bandwagon.