Onlinetechs
Well-Known Member
I'm afraid to even start the thread, but hoping a connected person may read this or someone who can down the line pass this to someone who can actually take the idea to fruition.
What is Adblock and what is its affect?
Adblock is an extension to a browser or a third-party script that defines the ad servers from ad serving services such as Google in this example and blocks the ad initiation on videos and websites, it creates an ad-free experience for a user that is enjoyable in a sense they don't have to sift through pesky ads and watch cluttered content with designers sticking ad banners all over their blogs, sites and other web real estate.
Positive Impact:
Adblock's positive impact is solely for the user, the user who installs and enjoys a "commercial free" internet.
Negative Impact:
Adblock's negative impact is on both sides of the advertiser (and ad server 'eg: Google') and the benefactor who collects commission or revenue from displaying the ad to his or her audience.
Say Mary has a small shop and is advertising her products, she invests in an ad auction a $2.00/per click ad to gain some customers who see her ad. Due to adblock, most of Mary's ads are not even showing to her target audience, in fact only 6 out of 10 people even see her ad if not less. Mary's advertising efforts has now gone down, losing patience and customers; not understanding why her products which she has paid advertising for are not bringing in customers.
At the same time, John; who is putting the Ad code on his YT videos and his web site; notices a drastic drop in his ad revenue because no one is clicking on Mary's ads. Mary didn't spent that $2.00 for a click on John's site or video, and John never got a cut from the click because the ad was never displayed.
Both Mary and John are hurting due the impact of Adblock. The economic bubble is now cut short by users circumventing the advertising game for their leisure.
Mary see's very low CTR and conversions, she either pulls her ad out all together or reduces her CPC (cost per click) and wings it, hoping someone will eventually click her ad and convert to a sale. This results in an even lower cut for John, who is working hard on getting more views on his videos and more hits on his website.
Debate whether it is wrong, or it isn't?
Of course users have freedoms, and one of those freedoms is to not want to see ads. Instead of having an opt out version (such as Youtube Red's $10/mo sub fee) they choose to utilize Adblock to all together say bye-bye to these ads, why do we care about Mary's product and why do we care about John's effort to sell Mary's product by showing her ads to collect a cut from a click?.
We all know we are entitled to freedom of not having ads on our screen, but at the same time what do terms of use and end user agreements say about this? A company that serves ads surely can 'force' the user legally not to temper with its technology can't it? Technically it is a breach of terms if you think about it, is it not?
This is quite a debate, and so far nothing has been done to stop it.
Why should Adblock be killed of?
In my personal view, from a business stand point as well referencing my above fake John and Mary; Mary is suffering; John is suffering (by suffering I mean loss of income, loss of interest, loss of growth and of course loss of reward for hard work on both ends). Ultimately the ad serving company hurts the most taking a financial hit because their product, or service; is being completely intercepted by technology almost making it obsolete for most users. Adblock is now an extension on Chrome, IE, Firefox and a slew of serving mediums.
Where a user has benefited from not seeing an ad, at the same time three parties has a loss of interest; John, Mary and the ad serving company. The trickle down impact over 1000's of Mary's and John's causes a major gap in the ad industry for both producer and earner.
How can Adblock be killed?
Now we all know Google is a giant in the tech space, there are various ways in which Adblock can become a thing of the past especially with this company.
It can be entered in the EULA / Terms of Services that a party cannot engage in blocking ads as it is a breach of service offered by the ad serving company.
The extension can become unsupported and ultimately fail and no longer be usable in browsers, this can be done via changing the code of how the extensions interact with the browser; and ultimately taken off the add-on gallery as a whole (but this hurts our freedoms, back to the debate)
The real solution
Adblock works by intercepting ad serving URLs, for example all content served by ads.google.com are blocked because ads.google.com is added to a blacklist which causes the ad and its tags to not appear on the serving medium, whether it be video or a website.
By creating a rotating ad serving DNS, that changes on every load of an ad; with each visit if the ad serv url was something such as ads1ab2c3.google.com and the next hit to change to ads2b1a3c and so forth using a combo of alphanumeric links; because of its unpredictable nature it may not able to be blocked by any adblocker. This also includes changing the tags or backend code which calls the ad to display, almost forcing the ad come out of a whole new source each time.
If this was happening, Mary's ad would be shown on John's page, a user seeing it with interest may click it; now Mary pays $2.00 to Google and Google pays John .15 cents for his participation in bringing the user to see the ad and click on it to begin with.
Investing in such technology will save the ad space market for everyone.
In addition, the option to 'X' out an ad, or skip an ad; is a very powerful tool in maintaining our freedoms to choose not to see an ad instead of using Adblock.
Ending
This is my opinion, solely my opinion; if I could have someone at YT or Google see this and say "hey he might have a good idea" than my post has succeeded in my intention. I hope Adblock users won't fill p****d about it, but in reality Adblock is hurting MANY people. I just decided hey, why not voice my opinion on it.
I appreciate you reading my post.
What is Adblock and what is its affect?
Adblock is an extension to a browser or a third-party script that defines the ad servers from ad serving services such as Google in this example and blocks the ad initiation on videos and websites, it creates an ad-free experience for a user that is enjoyable in a sense they don't have to sift through pesky ads and watch cluttered content with designers sticking ad banners all over their blogs, sites and other web real estate.
Positive Impact:
Adblock's positive impact is solely for the user, the user who installs and enjoys a "commercial free" internet.
Negative Impact:
Adblock's negative impact is on both sides of the advertiser (and ad server 'eg: Google') and the benefactor who collects commission or revenue from displaying the ad to his or her audience.
Say Mary has a small shop and is advertising her products, she invests in an ad auction a $2.00/per click ad to gain some customers who see her ad. Due to adblock, most of Mary's ads are not even showing to her target audience, in fact only 6 out of 10 people even see her ad if not less. Mary's advertising efforts has now gone down, losing patience and customers; not understanding why her products which she has paid advertising for are not bringing in customers.
At the same time, John; who is putting the Ad code on his YT videos and his web site; notices a drastic drop in his ad revenue because no one is clicking on Mary's ads. Mary didn't spent that $2.00 for a click on John's site or video, and John never got a cut from the click because the ad was never displayed.
Both Mary and John are hurting due the impact of Adblock. The economic bubble is now cut short by users circumventing the advertising game for their leisure.
Mary see's very low CTR and conversions, she either pulls her ad out all together or reduces her CPC (cost per click) and wings it, hoping someone will eventually click her ad and convert to a sale. This results in an even lower cut for John, who is working hard on getting more views on his videos and more hits on his website.
Debate whether it is wrong, or it isn't?
Of course users have freedoms, and one of those freedoms is to not want to see ads. Instead of having an opt out version (such as Youtube Red's $10/mo sub fee) they choose to utilize Adblock to all together say bye-bye to these ads, why do we care about Mary's product and why do we care about John's effort to sell Mary's product by showing her ads to collect a cut from a click?.
We all know we are entitled to freedom of not having ads on our screen, but at the same time what do terms of use and end user agreements say about this? A company that serves ads surely can 'force' the user legally not to temper with its technology can't it? Technically it is a breach of terms if you think about it, is it not?
This is quite a debate, and so far nothing has been done to stop it.
Why should Adblock be killed of?
In my personal view, from a business stand point as well referencing my above fake John and Mary; Mary is suffering; John is suffering (by suffering I mean loss of income, loss of interest, loss of growth and of course loss of reward for hard work on both ends). Ultimately the ad serving company hurts the most taking a financial hit because their product, or service; is being completely intercepted by technology almost making it obsolete for most users. Adblock is now an extension on Chrome, IE, Firefox and a slew of serving mediums.
Where a user has benefited from not seeing an ad, at the same time three parties has a loss of interest; John, Mary and the ad serving company. The trickle down impact over 1000's of Mary's and John's causes a major gap in the ad industry for both producer and earner.
How can Adblock be killed?
Now we all know Google is a giant in the tech space, there are various ways in which Adblock can become a thing of the past especially with this company.
It can be entered in the EULA / Terms of Services that a party cannot engage in blocking ads as it is a breach of service offered by the ad serving company.
The extension can become unsupported and ultimately fail and no longer be usable in browsers, this can be done via changing the code of how the extensions interact with the browser; and ultimately taken off the add-on gallery as a whole (but this hurts our freedoms, back to the debate)
The real solution
Adblock works by intercepting ad serving URLs, for example all content served by ads.google.com are blocked because ads.google.com is added to a blacklist which causes the ad and its tags to not appear on the serving medium, whether it be video or a website.
By creating a rotating ad serving DNS, that changes on every load of an ad; with each visit if the ad serv url was something such as ads1ab2c3.google.com and the next hit to change to ads2b1a3c and so forth using a combo of alphanumeric links; because of its unpredictable nature it may not able to be blocked by any adblocker. This also includes changing the tags or backend code which calls the ad to display, almost forcing the ad come out of a whole new source each time.
If this was happening, Mary's ad would be shown on John's page, a user seeing it with interest may click it; now Mary pays $2.00 to Google and Google pays John .15 cents for his participation in bringing the user to see the ad and click on it to begin with.
Investing in such technology will save the ad space market for everyone.
In addition, the option to 'X' out an ad, or skip an ad; is a very powerful tool in maintaining our freedoms to choose not to see an ad instead of using Adblock.
Ending
This is my opinion, solely my opinion; if I could have someone at YT or Google see this and say "hey he might have a good idea" than my post has succeeded in my intention. I hope Adblock users won't fill p****d about it, but in reality Adblock is hurting MANY people. I just decided hey, why not voice my opinion on it.
I appreciate you reading my post.
