January CPM drop thread

Lightsen said:
it seems to go up slightly when views go up, and go down when it drops
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That's hilarious because for me it's been the exact opposite.

When I get a slight boost in views on a certain day the RPM slightly drops, and when I get a slight dip in views on a certain day the RPM slightly rises. Feels like YT is ****ing with me just for fun, haha (I don't actually think it is of course, it just really incites that sort of feeling).

That pattern has been breaking down over the past few days though, so it might finally be over.
 
Lightsen said:
1. which RPM is this? is this "page RPM" in adsense? or something else, I can't find RPM on my youtube analytics, think im looking in the wrong place

2. this month my page RPM has been £0.37p ($0.54)
and Impression RPM has been £0.91p ($1.32)

it seems to go up slightly when views go up, and go down when it drops.[DOUBLEPOST=1458309514,1458309172][/DOUBLEPOST]
thanks for the tip!

3. ended up rounded up to £0.27 or $0.39
not very high :p
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1. I'm talking about page AdSense Page RPM because that and page views is what gives you your Total Earnings.
2. My RPM for March is $0.40 which is pretty low compared to November when it was $1.05. I have never seen a drop this big that lasted for this long.
3. You have $0.39 RPM in YouTube Analytics compared with $0.54 in AdSense because AdSense doesn't count all YouTube views. That has always been this way.

I don't know for how long this will last but I think if this trend continues soon most of us will do YouTube videos just for a hobby.
 
Uncivilized Elk said:
The extreme vast majority of us already do this...
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If you live in a country where the medium/average wage is $400 and from YT you make $600, tell me which is the job and which is the hobby ? Do you even bother to waste at least 10 hours / day, 8 hours working +2 hours preparing and getting to and from work ? Maybe those 10 hours you could invest in YT and websites and you could get to about $1000/month or more. But if the earnings are suddenly cut in half, it's not so profitable anymore!

Keep in mind that there are countries where the medium wage is less than that, big countries like India. I'm not saying that YT should feel responsible for our well being, but we are PARTNERS and at least they should announce us of the changes they make, at least when it comes to earnings.

Before YT I was employed. I started YT/websites as a hobby. But when I saw that I could get more earnings and also enjoy what I'm doing I quit my job and focused on YT/websites. Maybe you'll ask: "Why don't you do them both ?" Well... I tried that for half a year, maybe more and it was very tiring. I was constantly sleepy and never had any time for myself. Now, it seems like I will have to look for a job because YT is not profitable anymore.
 
That doesn't change the statement the vast majority of us already do YT as a hobby.

And I'm aware of the feeling of always being sleepy, tired, and not having enough free time. I've been in that state for as long as I can remember.
 
I know how you feel Tim. I've been `hobbying away' at YouTube for 4 years, then suddenly at the beginning of the year, one of my channels took off & I'm now getting over 200,000 views a day .. Great, I thought, now all I have to do is wait for the January lull to pass & I should be laughing :>

Unfortunately, I still flippin' waiting & it's no laughing matter :<

Going by the previous ad rates for this time of year, I should be earning around $360 per day by now, but at the moment it's stuck around $95 ... & don't get me wrong, $95 a day is good, but it's nowhere near as good as $360 a day.

It's just my luck that literally on the day the lull started, my views rocketed & two & half months later .. I'm still waiting to celebrate.

I really hope this is just a slow year & it picks up soon.
 
Curious, why should the average RPM be $1.80 right now according to you? That's seems way too high for this time of season. We typically just get out of the start-of-the-year dip by now, so around $1.00 RPM, sure, that's expected. But higher than that would be a pleasant surprise rather than an expectation.
Maybe around Superbowl you could've expected it to be that high for a week tops, but right now? I'm seriously doubting it.

Look, I'm not happy with it either, and I still think even YT's split itself of 55-45 is ******** (it can only pull that stunt because it's got a monopoly). But exaggerations aren't necessary.
 
Uncivilized Elk said:
But exaggerations aren't necessary.
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I'm not exaggerating Elk, I've just checked my figures for last years & if anything, I was underestimating.

My previous calculation was just based on my average RPM for 2015 (which was $1.89) but I've just gone back & checked what my average was for March 2015 & it turns out it was $2.52 .. in fact, February 2015 was even higher at $2.87, which was unexpected!?!

Now bear in mind that I was getting a lot less views this time last year (only 8k a day) so that might have been a factor (as well as the usual things like niche, demographics etc) but I definitely wasn't exaggerating.
 
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Uncivilized Elk said:
Curious, why should the average RPM be $1.80 right now according to you? That's seems way too high for this time of season. We typically just get out of the start-of-the-year dip by now, so around $1.00 RPM, sure, that's expected. But higher than that would be a pleasant surprise rather than an expectation.
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Can only speak for myself. I have 3 channels with varying subject matter and demographics, and right now my RPM averaged over the 3 channels is almost double what you have just mentioned, and I consider that "Normal". The figure you quoted was what I was getting in January, but it picked up in the second week of feb. Once it reaches August, I'll probably see a 30% boost up until the end of the year.
 
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