My channel being about making music, so the ideas I look for videowise, always revolve around the storytelling, and on how to best tell the creative process behind making my music, be it a cover or a composition.
Like many of you, ideas pop during sleep, a bike ride, a walk, when my brain is not too sollicited, that is when I get my ideas. I also see something, a video, or many with a gimmick, then I'll try to do it too, of course.
I have then two approaches : either I'm a good pupil and I follow the guidelines of the MOOC / short online course I followed last year with a movie school (Gobelins), about making videos with a smartphone, where the main idea is always to draw a storyboard first, before shooting video.
Or, second possibility, as soon as the music is ready, often I'm dying to release it, so I tend to mock around filming, improvising really, telling the message somehow. Then I edit it the best I can, but it's more time consuming than with the first method.
But one thing common to both these two methods is first knowing always what my initial intention is : what is the story I want to tel, this is a question I know the answer to, before I start filming anything
Hope that helps !