Well, from my research (talking to recruiters from 5 different networks), fullscreen has low CPM’s compared to the others. I’m aware you’re CPM’s aren’t fixed, but from what I’ve seen they’re lower then other networks.
Once again, the entire premise behind what you're saying is not based on the facts. The facts are that our CPMs, along with everyone else's, in January were low because advertisers don't spend as much money on ads right after the holidays. However, our CPMs are up in February and will be even higher in March so the idea that they're "low" doesn't make sense since they're constantly changing and, other than Jan. and Feb., are constantly rising.
We can't speak for our competitors but those are the facts of how are network operates.