Massive drop in views on kid channels

If you watched the livestream Melissa brings up a great point. Kids are still going to watch youtube. Only there will be less kid friendly content. In its place will be more mature content as content creators switch gears and make videos for teenagers. Young children will be more exposed to videos that are less appropriate for their age.

FTC is making youtube a more dangerous place for young viewers. My son watches youtube on tv and theres no kid app on television. I have to constantly monitor some of the minecraft videos he watches because some of the minecraft creators cater to older audience and use bad language. So now I’ll have to do more monitoring since creators will be incentivized to Not be considered kid friendly.
 
My kid loves these unboxing channels. Like Fizzy Fun Toys. This past month the ‘true scary stories’ was an ad on there the one with the spider coming out of her face. So I had to get a membership to remove these commercials. And now I guess I’ll need to create playlists to make sure I like what’s playing. I’ll fill it with old videos of retired channels
 
Redterrors said:
Most advertisers never wanted their ads showing up on kid channels to begin with. The ads are showing up on the kid channels because a parent gives their device logged into their adult account to a kid. The ads then play because it is targeted to the habits of the adult from when they used the device. The targeted ad has no idea that a kid is now watching. The reason that Youtube kids has hardly any revenue for content creators is because they can't really sell ads until Christmas time when they sell toys.

www.clixmarketing.com

1,400+ Kids YouTube Channels to Exclude From Your Video Campaigns

I’m going to go over a scenario I run into often. I wish I could see your face when reading this to know we’re in agreement. When I launch new video campaigns or ad groups in Google Ads, I like to check the placements every day for at least a week to see where my […]
www.clixmarketing.com www.clixmarketing.com
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you are wrong. a lot of kids see a cool toy advertised and they ask a parent to buy it
 
dv2000 said:
you are wrong. a lot of kids see a cool toy advertised and they ask a parent to buy it
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I think thats the whole idea of collecting data and targeting demographics . In this case they took info from the tablets/phone/pc which the kids were obviously using, and sent toy ads to them when they watched videos. It is fair to say the adults also saw lots of toy ads too...
 
Petition to the president to fire joe Simmons. Give him 4 months and fire. Who cares if he has family to feed and bills to pay. Copa needs to be rewritten this is 2019 not 1998. Old people shouldn’t be in charge or be in the government. We need young people with modern look on life. What data collection. A kid watched a mickey mouse. Another way for lawyers and governments to take away money from rich tech companies
 
FamilyToyReview said:
If you watched the livestream Melissa brings up a great point. Kids are still going to watch youtube. Only there will be less kid friendly content. In its place will be more mature content as content creators switch gears and make videos for teenagers. Young children will be more exposed to videos that are less appropriate for their age.

FTC is making youtube a more dangerous place for young viewers. My son watches youtube on tv and theres no kid app on television. I have to constantly monitor some of the minecraft videos he watches because some of the minecraft creators cater to older audience and use bad language. So now I’ll have to do more monitoring since creators will be incentivized to Not be considered kid friendly.
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I think a lot of Melissa Hunter and she is an excellent representative for the kids space on Youtube; however I disagree with her slightly on this. COPPA is an outdated law, but it needs to be updated in a way that is further restrictive considering today's technology. I can assure you that hardly anyone outside of those that are making money on this are interested in relaxing the law protecting kids. In fact, Congress probably agrees more on this than any other single issue out there. Youtube views are finite for the most part. Most kids will not search for a channel and they will simply rely on the recommendations. As revenue plummets, channels will drop; however viewers will stay on the platform. This will result in more views for those that stay on the platform. You can still build a brand on Youtube that has value through sponsored ads and products. Yes, the foreign channels will be toast. Some channels may get hit on search and discovery, but kids are going to find kid videos. And as Melissa Hunter put it, the Russian Mafia will finally stop making kid videos. Good riddance!
 
Redterrors said:
I think a lot of Melissa Hunter and she is an excellent representative for the kids space on Youtube; however I disagree with her slightly on this. COPPA is an outdated law, but it needs to be updated in a way that is further restrictive considering today's technology. I can assure you that hardly anyone outside of those that are making money on this are interested in relaxing the law protecting kids. In fact, Congress probably agrees more on this than any other single issue out there. Youtube views are finite for the most part. Most kids will not search for a channel and they will simply rely on the recommendations. As revenue plummets, channels will drop; however viewers will stay on the platform. This will result in more views for those that stay on the platform. You can still build a brand on Youtube that has value through sponsored ads and products. Yes, the foreign channels will be toast. Some channels may get hit on search and discovery, but kids are going to find kid videos. And as Melissa Hunter put it, the Russian Mafia will finally stop making kid videos. Good riddance!
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here russia again. some people need to travel. you remind me john mcBrain
 
You can see right now what your drop will be go to adsense Click on Reports on the left hand column. Scroll down the left hand column to “Targeting types”. There you should be able to see the breakdown
 

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