Massive drop in views on kid channels

I'm wondering if there is a potential hidden upside to this whole situation.

Pay close attention to the wording of the YouTube announcement:

"We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example those that have an emphasis on kids characters, themes, toys, or games."

Let's read between the lines here. By forcing us to self-identify content as being aimed explicitly at children - i.e. under 13's - we are effectively providing advertisers with a gigantic target that gives them the chance to advertise on videos that will be guaranteed to be aimed at children without having to collect any data whatsoever.

Personalised ads are no longer needed. No data gathering is needed. If you check the box to say your video is aimed at an under-13's audience, then passive advertising on those videos effectively becomes targeted advertising because only children will be watching those videos.
 
One thing being under-reported is the culpability of the content creators themselves. COPPA is more than just Google tracking kids for purposes of ads. The FTC stated, "We would have strong penalties in future cases against content creators and channel owners, as well." Elsagate and many of the trends that ruined Youtube not only violated Youtube policy, but violated COPPA. The next step is to levy an example fine against a huge channel. It is possible that a channel like Ryan Toysreview is going to get fined.
 
ALL KID CREATORS UNITE!!! Email FTC, start petitions on change.org They need to do something!
Every email to FTC counts COPPAWorkshop@ftc.gov if you have kids content and you don't email it is a shame on you. The law must be adjusted.



What will happen in 4 months is going to affect a lot of content creators, especially small studios that do animations and depend on YouTube. COPPA was written back in 1998. Today is 2019. FTC needs to review COPPA law and let kid creators earn what other creators earn. There won't be any good quality content left and kids will end up watching low quality and unsuitable content. FTC needs to work with Google to develop a new type of ads since personalized ads won't be allowed.

Send them an email COPPAWorkshop@ftc.gov
Let them hear your opinion. We are doing the same. Kids content creators deserve to be paid well to continue doing what they do best. Making good quality content is not cheap.
 
Redterrors said:
One thing being under-reported is the culpability of the content creators themselves. COPPA is more than just Google tracking kids for purposes of ads. The FTC stated, "We would have strong penalties in future cases against content creators and channel owners, as well." Elsagate and many of the trends that ruined Youtube not only violated Youtube policy, but violated COPPA. The next step is to levy an example fine against a huge channel. It is possible that a channel like Ryan Toysreview is going to get fined.
Click to expand...
why are quality kids content creators at fault? They are not allowed to make content. What's the problem? Nickelodeon makes it on TV. Anyone has the right to make a good quality content. what did Ryan channel do to get a fine? He is not allowed to make content if he wants to
 
MeachamLake said:
I'm wondering if there is a potential hidden upside to this whole situation.

Pay close attention to the wording of the YouTube announcement:

"We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example those that have an emphasis on kids characters, themes, toys, or games."

Let's read between the lines here. By forcing us to self-identify content as being aimed explicitly at children - i.e. under 13's - we are effectively providing advertisers with a gigantic target that gives them the chance to advertise on videos that will be guaranteed to be aimed at children without having to collect any data whatsoever.

Personalised ads are no longer needed. No data gathering is needed. If you check the box to say your video is aimed at an under-13's audience, then passive advertising on those videos effectively becomes targeted advertising because only children will be watching those videos.
Click to expand...
that's a good catch
 
dv2000 said:
why are quality kids content creators at fault? They are not allowed to make content. What's the problem? Nickelodeon makes it on TV. Anyone has the right to make a good quality content. what did Ryan channel do to get a fine? He is not allowed to make content if he wants to
Click to expand...
 
[QUO
dv2000 said:
ALL KID CREATORS UNITE!!! Email FTC, start petitions on change.org They need to do something!
Every email to FTC counts COPPAWorkshop@ftc.gov if you have kids content and you don't email it is a shame on you. The law must be adjusted.



What will happen in 4 months is going to affect a lot of content creators, especially small studios that do animations and depend on YouTube. COPPA was written back in 1998. Today is 2019. FTC needs to review COPPA law and let kid creators earn what other creators earn. There won't be any good quality content left and kids will end up watching low quality and unsuitable content. FTC needs to work with Google to develop a new type of ads since personalized ads won't be allowed.

Send them an email COPPAWorkshop@ftc.gov
Let them hear your opinion. We are doing the same. Kids content creators deserve to be paid well to continue doing what they do best. Making good quality content is not cheap.
Click to expand...

I encourage everyone to be there on October 7th, 2019.
 
dv2000 said:
You can see right now what your drop will be go to adsense Click on Reports on the left hand column. Scroll down the left hand column to “Targeting types”. There you should be able to see the breakdown
Click to expand...

Thanks for this. 93% of my clicks on the past week are from personalised targeting type. :(
All time that number is 85%. Basically I'm going to be hit big!
 
Andrewcu said:
Thanks for this. 93% of my clicks on the past week are from personalised targeting type. :(
All time that number is 85%. Basically I'm going to be hit big!
Click to expand...
It’s crazy and not fair to kid creators. FTC and google need to develop some kind of hybrid ad to help family creators.
 
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