Massive drop in views on kid channels

FunWithTheBugs said:
So would a gamer playing Minecraft or a Nintendo game like Mario or something like that be considered content for kids? Plenty of 7, 8, 9, 10, 11, 12 year old kids playing these games and watching this content. This is going to get interesting.
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That's hard to tell. I guess if you mention kids in the tags. Plus I am not sure if it have a check box per video or channel.
 
For those complaining about COPPA and it applying globally. Google is based in the United States of America and must comply with federal law. The vast majority of the ad money comes from American companies and American viewers are the targets justifying the ad money spent. Many content providers based in other countries have made a killing off content that has harmed American kid viewers in direct violation of US law. As a responsible kid content creator, I had been openly speaking and advocating for change for years. I have experienced making over $20,000 a month operating a kids channel, but I refused to continue to follow the trends that were harmful to kids in the name of money. The algorithm punished us for this decision, but it was the right one to make. In a world full of corruption, greed, and envy, today we celebrate a victory for the innocent, our kids.
 
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I dont know the demographics of youtube viewers or its financials. But I was surprised to find a lot of international channels in this list of top 50. I think our Youtube experience is usually contained to our country, but it seems like youtube has a global audience. There are channels targeting their specific country and I assume there are regional non-US ad dollars supporting those channels. Global dollars and global audience is my interpretation.

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If you change your country at the bottom of your youtube to like indonesia and go to the trending page (image attached) you’ll discover a parallel universe of channels catered to international viewers.

But its true in this global marketplace there are definitely people following easy money (content for babies) and big money (american views = american dollars).
 

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I think what happening is not fair to kid content creators. So in 4 months we are left with nothing and no way to make more content while all other niches will get tons of targeted ads, maybe youtube needs to give us more traffic or more non personalized ads
 

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Redterrors said:
For those complaining about COPPA and it applying globally. Google is based in the United States of America and must comply with federal law. The vast majority of the ad money comes from American companies and American viewers are the targets justifying the ad money spent. Many content providers based in other countries have made a killing off content that has harmed American kid viewers in direct violation of US law. As a responsible kid content creator, I had been openly speaking and advocating for change for years. I have experienced making over $20,000 a month operating a kids channel, but I refused to continue to follow the trends that were harmful to kids in the name of money. The algorithm punished us for this decision, but it was the right one to make. In a world full of corruption, greed, and envy, today we celebrate a victory for the innocent, our kids.
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I agree with you 100% and I also watched as those who caused this mess made millions and we all got lumped into the same mix, I also refused to bend to the lowest of the lows which I have seen in the past few years, but I continued to make clean safe kid and family friendly videos. Only to see my views and revenue plummet 99% . Yeah, it came down a long way from a comfortable living down to 5 dollars a day. I don;t know how many times I said it can't get any lower than this, and now with this, I know it will...and with 2800 videos created over 10 years all evergreen, all clean, all family friendly, I see it coming to an end. Anyway, it just really pisses me off .
 
Oh well, it has been a good run Youtube... farewell and thanks for the $$$. :)


Do anyone have alternative, backup plans?
 
Well she is saying 90-95% loss in revenue vs 10% the article says

"Loup Ventures, a research firm, estimates YouTube’s revenue from children’s media between $500 million and $750 million a year. Paring back targeted ads would dent that revenue, although Google has the ability to make its contextual ads more compelling to mitigate the damage, said Doug Clinton, a Loup Ventures analyst. He pegged the potential impact of YouTube curbing targeted ads at 10% of its overall intake from kids’ videos-- so about $50 million. “That would be the worse case, in my mind,” he said. "

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