Massive drop in views on kid channels

I see J House Vlogs properly designated as kids content. ItsFunneh decided they don't target kids under 13, hmmmm.

I'm still seeing comments on JhouseVlogs videos (at least the random ones I checked) so I assume they hit not for kids on those videos at least.

Except you can't say not specifically towards kids and then in the same breath say part of your audience can't be made for kids. They say if any percente of your video is made for a kids audience then it's made for kids. If you are playing a Nintendo game like Mario or a Pokemon game or Minecraft, how can you keep your content kid friendly but say your not targeting kids at all, 100%. Of course all those family friendly, kid friendly channels are targeting a kid audience too. How does one prove they are playing Pokemon Sword on Nintendo Switch not using any bad language but say they aren't targeting any kid audience at all, 100% no.

Just because you don't curse or are family friendly doesn't necessarily mean you are targeting kids as "an audience". Some people just are PG and don't curse and that's just who they are. I think you need to use common sense. The FTC wants to find the content that "clearly" targets children. Even Nintendo didn't mark their regular content as "for kids" because that isn't their targeted audience. They did, however, mark their Toycon videos as for kids as those products are specifically designed for kids under 13. If you want to use the idea that if you "target kids as any audience at all" that the content is made for kids, that would include 95% of YouTube including channels like MrBeast and DudePerfect.
 
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I'm still seeing comments on VhouseVlogs videos (at least the random ones I checked) so I assume they hit not for kids on those videos at least.



Just because you don't curse or are family friendly doesn't necessarily mean you are targeting kids as "an audience". Some people just are PG and don't curse and that's just who they are. I think you need to use common sense. The FTC wants to find the content that "clearly" targets children. Even Nintendo didn't mark their regular content as "for kids" because that isn't their targeted audience. They did, however, mark their Toycon videos as for kids as those products are specifically designed for kids under 13. If you want to use the idea that if you "target kids as any audience at all" that the content is made for kids, that would include 95% of YouTube including channels like MrBeast and DudePerfect.
Can we really use common sense here? If we did, the answer would be to know the age of the viewer. There is absolutely nothing common sense about any of this and yes, I believe Dude Perfect includes kids as their part of their audience. Not just kids, but without a double kids would be part of their target audience of all ages. There is no way Dude perfect can claim they do not Target anyone under the age 13.

Also, what separates a streamer playing Pokemon for kids and not for kids? The one for kids sings Peppa Pig songs while playing? We all know these huge, PG streamers target kids. It's a huge part of their audience and they know that. They see it all the time when they go on tours and meet their fans.
 
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Can we really use common sense here? If we did, the answer would be to know the age of the viewer. There is absolutely nothing common sense about any of this and yes, I believe Dude Perfect includes kids as their part of their audience. Not just kids, but without a double kids would be part of their target audience of all ages. There is no way Dude perfect can claim they do not Target anyone under the age 13.

That's my point though. If DudePerfect is deemed to target kids, then so do 95% of the creators on the site. If the FTC truly looked at channels like that as targeting kids they would have just told YT to turn off all personalized ads on the entire site, but clearly they do not believe that to be the case. Even Andrew Smith at the FTC (the fish in a barrel guy) said at the end of his press conference that lots of content on the Kids app is kid ready (family channels, moon landing, sports, etc), but isn't targeting kids. Based on that I don't think a channel like DudePerfect should be hitting "made for kids", but time will tell how the FTC reacts.

The worst thing about all of this is that all of this fuss is over kids seeing ads that are targeted and likely more appropriate than some contextual ads might be. Lots of fuss over very little harm. If YouTube was actually collecting personal information like where you live, or your phone number, I would understand.
 
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You two butting heads ironically confirms both of your points. This is a problem with no solution.

The real dilemma here is COPPA. The planet was very different back when it was created. Square peg in a round hole. The implemented solution is so deeply inefficient, flawed, and damaging. The world does not exist with a black and white 12 and under vs 13 and older paradigm. That is some a** backwards boomer b******t way of perceiving the world. Kids watch adult content. Adults watch kids content. Those lines they're REQUIRING us to draw simply do not exist in the real world, and therein lies the problem. Kids will be tracked, period, all over the internet, not just YouTube, as do adults. It's how the internet works. It is REQUIRED for the most basic of functionality and usability on literally every single website in existence. What page of this thread are we on, 143? 144? And I've read every single page. There is no solve here. The problem that needs to be solved is COPPA.

I see people posting channels that aren't marked as kids when the implication is that they should be. And you guys scoff. I have the exact opposite reaction. More power to them. I've spent long nights pondering about the thousands of hours of content that I've marked as for kids. I've considered flipping my whole channel to be Not for Kids. Because how could they prove any of this? How can intent be proven in a court of law? All of this is so deeply broken and is so inapplicable to how entertainment works that I've thought about just risking it and seeing what happens.
 
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That's my point though. If DudePerfect is deemed to target kids, then so do 95% of the creators on the site. If the FTC truly looked at channels like that as targeting kids they would have just told YT to turn off all personalized ads on the entire site, but clearly they do not believe that to be the case. Even Andrew Smith at the FTC (the fish in a barrel guy) said at the end of his press conference that lots of content on the Kids app is kid ready (family channels, moon landing, sports, etc), but isn't targeting kids. Based on that I don't think a channel like DudePerfect should be hitting "made for kids", but time will tell how the FTC reacts.

The worst thing about all of this is that all of this fuss is over kids seeing ads that are targeted and likely more appropriate than some contextual ads might be. Lots of fuss over very little harm. If YouTube was actually collecting personal information like where you live, or your phone number, I would understand.
So what we are saying is Dude Perfect gets a pass and it's okay to track the millions and millions of kids who watch them on YouTube. So what steps is YouTube actually taking to not track kids? Absolutely nothing. It's like smoke and mirrors to pretend your doing something.

The reason why this is a joke is because the law states you are not allowed to track kids under the age of 13, period. The law is supposed to "protect our kids" but, where in the law does it state you can track kids by the millions as long as they are watching Dude Perfect because Dude Perfect says they don't target kids. So in that case does YouTube and the FTC not care about the law and protecting kids?
 
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Just because you don't curse or are family friendly doesn't necessarily mean you are targeting kids as "an audience". Some people just are PG and don't curse and that's just who they are. I think you need to use common sense.

Thank you for saying this. I am a grandfather and I have never cursed in my life because I believe, only ignorant uneducated people do not have the language skills necessary to express themselves in an intelligent manner. The idea that you have to be an ignorant, vulgar, reprobate in your videos, or you are "Targeting Kids" is a fallacy of tremendous proportions.
 
So what we are saying is Dude Perfect gets a pass and it's okay to track the millions and millions of kids who watch them on YouTube. So what steps is YouTube actually taking to not track kids? Absolutely nothing. It's like smoke and mirrors to pretend your doing something.

The reason why this is a joke is because the law states you are not allowed to track kids under the age of 13, period. The law is supposed to "protect our kids" but, where in the law does it state you can track kids by the millions as long as they are watching Dude Perfect because Dude Perfect says they don't target kids. So in that case does YouTube and the FTC not care about the law and protecting kids?

I'm not saying anyone should get a pass, but you have to either accept that kids will and do watch all forms of content (regardless of who the intended audience is) on YouTube or you have to simply install an age gate and trust people aren't lying or the FTC simply needs to tell YouTube they are a site that is entirely directed to kids and they can't serve personalized ads on any content due to the fact that so many kids use the site.
 
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The problem now is fairness to kids creators. So we are now like the third class creators who get paid a lot less than other niche creators and we don't have any features. YT and FTC need to do something about it. Let's wait what the congress will say about it.
 
Pencilmation should be fined in my opinion. Clearly their videos are for kids yet they still have comments and everything else.

Their latest video:
 
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