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Tumblr 101

Discussion in 'YouTube Video Marketing, Strategy & SEO' started by SinfulFox, Apr 27, 2014.

  1. SinfulFox
    I've Got It
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    TUMBLR 101:
    A Guide for New Users​

    Let me explain u a thing about Tumblr. And don't worry, I was quite lost on it too, at first. I didn't even use it for a year because I couldn't understood how to work it.

    Unfortunately it's very difficult to get your stuff seen unless you have followers. Your "dash" or the home page after you've logged in, works just like Facebook or Twitter. The posts on your dash are from the blogs you choose to follow (with the occasional promotional post), and anyone following you will see your posts on their dash.

    The key to a successful Tumblr post is getting it A) seen, and B) reblogged. "Reblog" is basically a retweet, and when someone reblogs your post, it is then put on the dash of everyone following them. And then several more people may reblog it from them, which posts it to all the people following them, and so on. So posts can actually go viral really quickly.

    Tags are where it's at, and unfortunately it's just one of those things where you have to snoop around Tumblr and observe for a while before you start to see the trends and patterns, although recently they added a feature where popular tag options come up when you're typing them in. But tags are everything, especially if you're just starting out and don't have any followers.

    You can have a nearly unlimited amount of tags, so feel free to use them all because without followers, that's the only way people may find your post. When tagging, type in a word or phrase and click the enter/return key and you'll see the word turn into a grey hashtag. Tag it with everything you can think of (why not?) and then search and find some blogs similar to you and your interests. Follow them, see what they post, and if they have an Ask Box / Ask Page, click on it and send them a polite message! Explain you're new and need some exposure and ask for a shout-out! Most users are super nice and can publish your message and tell their followers to check you out!

    Because reblogging is the way information is spread around Tumblr, that means a successful blog is an interactive and friendly one. I imagine it would be difficult to only post your own content, so I suggest going to blogs with similar content and reblogging them as well (yay support!) because people are especially willing to help you out if you're also helping them. #sharingiscaring

    Another reason to reblog lots of stuff is, it keeps your page active. Every time you publish a post, a link to your blog is popping up on someone's dash. If you have things being posted every hour, you're going to have a much higher chance of being seen and checked out (especially because people follow many blogs, and often their dash is constantly flowing with new posts - if your posts are infrequent, they may get buried under other posts). So for example, if your videos are comedy related, then perhaps follow blogs that post funny pictures, weird news, silly gifs, etc. Reblog funny stuff and sprinkle it around your personal posts! If you do How-To videos, there are countless tutorial blogs that may even give you some new inspiration! Cooking videos? Look up food and cooking blogs! It'll make your blog a lot more interesting and appealing.

    ALSO!! I HIGHLY RECOMMEND --> click on the gear symbol at the top of your dash to access your settings, and turn your ask box ON so that people may send you messages. Once you do, a Tumblr bot will automatically send you a silly question so that you can see and learn how to answer it and how it looks when you post the answer! :) That can be very helpful but a lot of people don't find that option when they first start out! (it's default setting is to be off) No one can see any of the messages/asks sent to you until you choose to publish them (you can even opt to answer them privately if it's not anonymous) and if you're uncomfortable with having anonymously sent messages, there's a setting for that, too! You may not see the benefits of turning this on, or maybe you don't like the idea of random people messaging you, but it's the one direct and personal way that one blog can contact another - by keeping it closed, you aren't allowing anyone to contact you! (especially as a promotional blog, you'll wanna cross-promote or encourage shout-outs)

    AND ONE MORE THING.

    I didn't even learn about this until my friend taught me how to work it, and since then my blog has become much more active and popular. QUEUE your posts (make a few initial posts right away, however, so when people look at your blog page it won't be blank) because consistent and active blogs are 100% more likely to be followed! The queue section WON'T appear on the side of your dash until you put something in it first - so when you write a post, underneath (by the tag section) it will say "Post" and you can click the arrow for more options, like "Queue" or "Schedule". If you click queue, it will say that it has been posted in your queue and refreshing the page will allow you to access it!

    On your queue page, it's very simple. You choose a time frame (from ___ to ___) that you want your posts to be automatically published, and you choose how many posts per day you want. Then it automatically calculates the exact time/date each post in your queue will be published based on your settings! And it even TELLS YOU, so you can easily see if your posts end up getting published early in the morning or late at night. You can also rearrange the posts in your queue if you wish!

    The queue is immensely helpful because it makes your blog consistent and keeps it active. Instead of spending two hours on it and posting 30 things all at once and then disappearing for a week, you could queue those 30 posts and have it set to post 4 times a day, and your blog will remain active for the entire week! My tendency is to have at least a week's worth of posts queue'd at any given time, and I'll change the amount of posts per day depending on how many posts are lined up. (i.e, if I have 14 posts in my queue, I'll set it to post twice a day) This way, I can get on when I have free time and stock up my queue so that I don't have to worry about it!

    ~*~​

    Hopefully this is enough advice/tippage to help get you started on Tumblr! It may seem confusing and scary at first, but it only takes a little bit of herp-a-derping around to get the hang of it, and it can be a powerful medium to get your content and videos across, once you reach the right audience.

    If you have any questions, concerns, suggestions, ideas, etc, feel free to ask and I'll try and help you out as much as I can! :) My Tumblr link is below my posts, don't be a stranger - drop me an ask any time! <3
     
  2. Aaayron
    Pokemaster in the making here people!
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    Thank you for this tutorial mate! I'll take note of it if EVER I decide to make a Tumblr account. :smileyphones:
    (Not trying to be sarcastic, there IS a possibility...)
     
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  3. Qazplm
    The Q in YTtalq
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  4. TheDoctor_13
    I Love YTtalk
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    Tldr. Now make a video about kits dang confusing interface and why its so dang slow.
     
  5. SinfulFox
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    How rude of me, I didn't include a tl;dr version! Dx

    -Post stuff.
    -Say hi to people.
    -Tag stuff.
    -Queue stuff.
    No problem! I saw a couple people asking about it or having trouble getting started or seeing the use of it~ x) so hey, if it helps anyone it's worth it!
     
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  6. skenkee
    Mr. Blue
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    Thanks! you made a really nice topic which was a good read. Even when you already have basic knowledge.
     
  7. Ky Lives
    Well-Known Member
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    This pretty much covers everything for a beginner. Can't stress enough how important queuing is though. When people look at who they are "following" if you haven't been active for over a month sometimes they'll unfollow. People want to follow active blogs.
     
    SinfulFox likes this.
  8. Andrew Flint
    Adobe Certified Associate & Post Student
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    Assistants don't actually have the power to sticky threads :) only Mods and Admins are able to do that.
    Although I do think this is a very well written guide :)
     
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  9. TheSuperFunArt
    I Love YTtalk
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    In my one and a half years of being on tumblr, the way I would get people to view my video is by making the blog not around your youtube channel but more around you and things you like. When people are intrested in you, then they will decide to look at your videos.

    I actually get more traffic through my videos on tumblr than twitter, maybe because I am an art channel which my stuff relates more to tumblr because there is a lot of art geeks there.
     
    SinfulFox likes this.
  10. mouseinsneakers
    real life rodentia
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    LOVE Tumblr, and this is a great tutorial. Really should start getting into queueing stuff. Great tip!
     
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