Skippable vs. Non-skippable ads: which to use?

[babyteeth4]

Has anyone done any testing to see whether non-skippable ads are worth it? Non-skippable ads are supposed to give you higher CPM but the risk in using them is that the viewer might abandon the video because they don't feel like sitting through a non-skippable ad.

I don't want to anger my viewers so I am hesitant to use non-skippable ads (also called "Standard In-Stream Ads"). On the other hand, I don't know how much serious money I'm leaving on the table by not choosing this option. Has anyone done any experimenting with this, and what were the results? Was the higher CPM worth the potential loss of viewers?

Any advice, opinions or thoughts on skippable versus non-skippable ads would be appreciated!

 

[Whatwillhappenif?]

If I see Non-skippable add on any video I will abandon the video.
I believe do not use it. Your channel has a good amount of views now and I think better do not risk it.

 

[XiaoK]

you can choose skippable and non skippable ads?? how?

P.S : I got it

 

[matthewd]

I've tested it a little bit. We took a big hit on views/subs with standard in-stream. For me, it's better to only use true view because we're tiny as a channel so the money is irrelevant before we grow. In total I've earned less than $30 But yes, I had a higher CPM with standard.[DOUBLEPOST=1413786008,1413785506][/DOUBLEPOST]To add to the above comment, the CPM was higher even when I factored in for lost views. E.g. true view in stream CPM, $1. Standard CPM $4. So a 400% increase in CPM with around a 50% decrease in views. So standard in stream net gain was a double in CPM.

 

[Click]

I would say skippable ads since it gives people who view the video a choice to skip the ad and watch the video instead of the ad. So I think that having an ad that streams that you can't skip would drive people away and giving people a choice would keep views happy.

 

[Switchbox]

I have no idea, but I know that non-skippable ads annoy me

 

[Crown]

I'll move this to the monetization forum where some of the network guys might have some input.

PS - I didn't realize this was an option that we could control?

 

[konisbored]

I never use the non-skippable Standard in-stream ads, I only use Trueview skippable ads.
Let's face it, even we are annoyed by those ads.

 

[The Casual Gamer]

Adds aggravate probably everybody, unless they're really awesome, but come on, how often do we find ourselves watching them? I'd say go for skippable adds unless you found yourself in a situation where you wouldn't be losing anything at all with the indefinite ones.

 

[SlenderMan]

Just use skippable ads, it will drive your viewers away if you use the annoying ones!