Skippable vs. Non-skippable ads: which to use?

[Raspberry]

@babyteeth4 , @SlenderMan , @konisbored and everyone else, - if I enable skippable ads, can I get paid on CPM basis for displaying the overlays on the bottom of the video? Did you have an option to monetize these display overlays on CPM basis? Thanks!

I mean this type of ads:

 

[XiaoK]

@babyteeth4 , @SlenderMan , @konisbored and everyone else, - if I enable skippable ads, am I somehow paid for displaying the overlays on the bottom of the video? Did you have an option to monetize these display overlays on CPM basis? Thanks!

you didnt mention me, so Im not gonna answer your question LOL
monetization simply means you earn some revenue from the advertiser ads, as a reward for you to allow them to place their ads in your "property"

 

[Raspberry]

@XiaoK thanks so much and sorry fot not mentioning you. I was asking whether I can monetize on CPM (not CPC) overlay in-video ads

Can I get paid for users just watching theses ads without clicking on them?

 

[XiaoK]

@XiaoK thanks so much and sorry fot not mentioning you. I was asking whether I can monetize on CPM (not CPC) overlay in-video ads

Can I get paid for users just watching theses ads without clicking on them?

as far as i understand, its all belongs to the network you join, adsense running cpc, other network seems to be running on cpm.

 

[Raspberry]

as far as i understand, its all belongs to the network you join, adsense running cpc, other network seems to be running on cpm.

Thanks @XiaoK ! I am not interested in working with networks. What you said makes sense, I will try to look for an official reply from Google (a support article etc) to confirm this...Thanks a bunch!

 

[WolfWraith]

I'm okay with non-skippable ads as long as it's not an annoying ad and doesn't go above 30 secs.

 

[Tarmack]

@babyteeth4 Standard Instream do tend to pay significantly higher. I've got a number of partner channels on my VN who have done experiments with it and gotten very good results. Yes it has the chance to hurt viewership on a video, but in their cases the earnings often surpass what would otherwise be there.

I'd suggest experimenting with a few new release videos. Most viewers don't really know that it is the channel that chooses, so you won't get any ill will from them, just a higher drop rate prior to view. Do that test over maybe 3-4 videos and see how they do. It is very plausible that you will like the result.

 

[XiaoK]

@babyteeth4 Standard Instream do tend to pay significantly higher. I've got a number of partner channels on my VN who have done experiments with it and gotten very good results. Yes it has the chance to hurt viewership on a video, but in their cases the earnings often surpass what would otherwise be there.

I'd suggest experimenting with a few new release videos. Most viewers don't really know that it is the channel that chooses, so you won't get any ill will from them, just a higher drop rate prior to view. Do that test over maybe 3-4 videos and see how they do. It is very plausible that you will like the result.

thanks for the professional analyst

 

[Fiasco]

I only use the skippable ads because I don't want to annoy people. I have definitely left videos before they've started because I don't want to watch the ad and I was only mildly curious to start with.

 

[GeekyNet]

Skippable ads played in beginning & in middle of videos both earn me a lot.
The CPM for non-skippables is about 66% of the CPM for skippables.
Skippables seem to be watched a lot more. In fact, skippable ads have earned me FIFTY-ONE times more CASH than the non-skippables over the lifetime of my channel.

To put this in perspective, if non-skippables earned me $100, skippables have earned me $5,100. Those are made up numbers just for you to use as a reference.

Monetized playbacks on skippables compared to non skippables is about 34:1, meaning if I get 1,000 views on non skippable ads, I get 34,000 views on skippable ads (again, made up #s).

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Now, I don't know how often YouTube shows my viewers skippables compared to non skippables, but it seems that non skippables are the way to go. Even though they are skipped often, they're making a LOT more money than non skippables which probably means people are closing the video before their ad-view is counted & paid for.


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It's the classic movie ticket math problem.
Do you want a ton of customers (ad views) that pay a lower price (aka skippable ads), or do you want a smaller group of customers that pay more (aka non-skippable ads).

For me, I'd rather have a lower CPM with skippable ads because it equates to more views, which means more subscribers, higher rankings in search results & it expands my channel which in turn will bring more money. The higher CPM with non skippables is great, and you make more money, BUT you get less views which means less brand recognition, less subscribers, less return-viewers (aka fans that will watch pretty much anything) and it's just not a good strategy for the long run, in my opinion.