Kids TV like Nick Jr. and Disney Jr. are filled with toy ads. What is the difference between TV and video in these days? If they start labeling kids content as just that, then only kid appropriate ads should be targeting kids labeled content.
Also, how do they use the excuse that 5 year olds watching a kids video don't understand the difference between a sponsored video and one that is not. Last time I checked my 5yo didn't have her own credit card. She can't just run out and buy something on her own becauase she saw it on Ryan's ToyReviews. Me as the responsible parent will decide what I buy for my kid and if it is actually a decent quality toy or not. Whether the video was sponsored or not, I will be the deciding factor if it gets purchased.