Massive drop in views on kid channels

ilikeswords64 said:
I find this whole thing incredibly interesting and potentially devastating. I feel like some YT'ers somehow know more about the situation than what I've learned from the 60 pages in this thread. Miss Hands is turning a full 180 degrees and is promoting her new reptile channel. Perfect timing.

Take a look at the latest video on her main - https://www.youtube.com/channel/UCV6P5rRVmiTL637byUZBTrQ/videos. She hands her audience off to a new concept and away from toy reviews essentially.

Her new reptile channel - https://www.youtube.com/channel/UCh0iHUiGTwLFwSER3C7dulw/videos - had only hundreds of subscribers before the weekend, then she dumped a bunch of Spanish videos into the mix and now she's nearing 200k on Monday morning EST.

Miss hands knows that something is up... what is going on guys? Are there strategies that should be employed right now given the current situation or do we just sit here and wait for YouTube to post more guidance? No alarmist answers please. I'm seeing lots of abandon ship responses and I just don't completely agree that YouTube is not going to allow monetization of kids content through different or newer types of ads.
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If you want to blame a channel for creating the problems, you can start with Ryan Toysreview. They have made a mockery of kids content by over commercializing their channel and they are led by absolute pure greed. Back in 2017, they were one of the leaders in following the bad baby and bad kid stuff where kids lie, cheat, and steal. Many channels got banned for it, but they just quietly deleted videos and changed video titles. I would imagine they will be getting a hefty fine. To clarify, a fine based on a lack of disclosure for ads.
 
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FunWithTheBugs said:
Here's an interesting Tweet from DanTDM about it. Also some interesting comments to it from Thinknoodles.

https://twitter.com/x/status/1170742154060345350
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If you have a gaming or family vlog channel, I would pay a lot of attention to the FTC workshop being held on October 7th, 2019. One of things they are going to be discussing is how to handle content that is not directed at kids, but a lot of kids watch. I honestly have no idea how you apply the law to a situation like that.
 
ilikeswords64 said:
Thanks Crown and Redterrors. I was specifically hoping for your feedback. I think that dv2000 might have missed the point. She gained those 200k subs in two days, and yes, the channel was created in 2017 but pre-weekend, there was only her new video in it and less than 200 subscribers total. Yes, the channel existed, but was previously empty and in her back pocket for use someday. Also, is the switch to reptiles because she acknowledges that she will indeed lose that kid audience and that it is time to shift to 13+ content? She's sponsored by a few advertisers that definitely fall in this category and occasionally mentions their names.

Miss Hands isn't just an algorithm wizard, she was a child psychologist - https://www.thedailybeast.com/youtube-toy-channels-target-kids-who-watch-instead-of-play. Understands both sides of the coin. I think that her direction might be something to follow, and that she falls within the realm of the type of YouTuber who isn't quite as big as Ryan and Cocomelon and fear that they might need to react, but this still feels premature to me?

Does anyone else have thoughts on this, or in general about the situation? Thanks for the news bugs.

I personally am a supporter of MeachamLake's theory, and would love to hear more evidence/opinions that support it. YouTube is a business and they understand the value of this market.
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I certainly think there is a path forward. Youtube is not going to let billions of kid viewers walk. The issue is deeper than COPPA. The problem is Youtube needs a leader that represents kid creators that the public and the FTC can trust. Youtube also needs content creators that they can trust. We can't have creators that are willing to do anything to get a competitive advantage. Last month, several channels started randomly putting foreign languages in their video titles thinking that this was favored by the algorithm. Channels will do any kind of video if they think it will get views.

I'm not sure if Youtube can continue an "open platform" when it comes to kids content. I think you should be heavily vetted before you are allowed to run a kids channel. The adults involved in the channel should be subjected to a background check. As it stands now, if I am investigating a channel for say child abuse, even with a court order sent to Google, the only somewhat verified name and address provided is going to be the one that signed up for the Adsense account. Google simply has no idea who is really running these channels.

At the end of day, if Youtube wants to fix the problem, they will have to go beyond COPPA. Quite honestly, Do we need 250,000 kid channels? Probably not.
 
ilikeswords64 said:
Thanks Crown and Redterrors. I was specifically hoping for your feedback. I think that dv2000 might have missed the point. She gained those 200k subs in two days, and yes, the channel was created in 2017 but pre-weekend, there was only her new video in it and less than 200 subscribers total. Yes, the channel existed, but was previously empty and in her back pocket for use someday. Also, is the switch to reptiles because she acknowledges that she will indeed lose that kid audience and that it is time to shift to 13+ content? She's sponsored by a few advertisers that definitely fall in this category and occasionally mentions their names.

Miss Hands isn't just an algorithm wizard, she was a child psychologist - https://www.thedailybeast.com/youtube-toy-channels-target-kids-who-watch-instead-of-play. Understands both sides of the coin. I think that her direction might be something to follow, and that she falls within the realm of the type of YouTuber who isn't quite as big as Ryan and Cocomelon and fear that they might need to react, but this still feels premature to me?

Does anyone else have thoughts on this, or in general about the situation? Thanks for the news bugs.

I personally am a supporter of MeachamLake's theory, and would love to hear more evidence/opinions that support it. YouTube is a business and they understand the value of this market.
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maybe she told her subs to move to a new channel?
 
Redterrors said:
I certainly think there is a path forward. Youtube is not going to let billions of kid viewers walk. The issue is deeper than COPPA. The problem is Youtube needs a leader that represents kid creators that the public and the FTC can trust. Youtube also needs content creators that they can trust. We can't have creators that are willing to do anything to get a competitive advantage. Last month, several channels started randomly putting foreign languages in their video titles thinking that this was favored by the algorithm. Channels will do any kind of video if they think it will get views.

I'm not sure if Youtube can continue an "open platform" when it comes to kids content. I think you should be heavily vetted before you are allowed to run a kids channel. The adults involved in the channel should be subjected to a background check. As it stands now, if I am investigating a channel for say child abuse, even with a court order sent to Google, the only somewhat verified name and address provided is going to be the one that signed up for the Adsense account. Google simply has no idea who is really running these channels.

At the end of day, if Youtube wants to fix the problem, they will have to go beyond COPPA. Quite honestly, Do we need 250,000 kid channels? Probably not.
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used to say 15k now 250k Just round it up to 1 mil since you have no real facts
 
FunWithTheBugs said:
I think he was saying he wasn't really sure because he did say YouYube said no targeted ads. He then said, what ads are left after that. So I don't think he realized there are still ads to run even if not targeted.
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Will it be considered targeted if a child is watching lego animation and it has lego ads? Won't it be considered ads based on content?
 
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