Youtube needs to acknowledge that kids content is so popular on the platform that if young kids actually abandoned the platform, it would be doomed for failure. Earlier this year, a study showed 12 of the top 20 videos on Youtube were aimed at children under 13. The mixed audience option is certainly something that needs to be considered, but if you think a lot of grown adults are watching channels that fall under mixed audience, you are sadly mistaken. Trying to create a way to masquerade as a mixed audience just so you can continue to target young children with personalized ads is very troublesome. Although they obviously exist, I have yet to meet a grown man that watches a 30 minute episode of a crazy voiced person playing Roblox. Most adults also don't have the available time or desire to watch another family cook/eat dinner and play a challenge game with slime. Adults watch reality shows for shocking content and scandals, not wholesome family fun. Sad revelation, but it is the truth folks. I recommend the following actions:
1. If you make content designed for kids under 13, you should be subject to a criminal background check and your identity should be verified. Some exceptions for large corporations would need to be made. If your personal life is a mess, how can you be trusted to produce kids content? How many more scandals and child abuse cases does Youtube need before they realize you can actually prevent this. Most criminals are what we call repeat offenders.
2. Mixed audience category is a slippery slope. Gamers and teen-aged themed family vlogs seem to meet this criteria, but this is a very complex issue. Channels can just migrate to a vlog style and pretend kids aren't watching. Remember the vast majority of views are coming from kids. Youtube won't acknowledge this, but there is strong proof of this. For this reason, I would not create a mixed audience category.
3. Personalized ads are needed for creator survival and Youtube will never allow an age gate because views will plummet. Instead Youtube should send automated emails to signed in accounts that watch children's content. In the email, they should solicit permission from the parents to track the viewing history for purposes of maintaining free access to Youtube supported by ads. Once permission is received, personalized ads will resume on all videos that is watched by that signed-in account until consent is revoked.
4. Some children watch youtube on tablets and phones that have no Youtube account signed-in. Youtube should run pre-roll ads promoting an option for parents to create Youtube accounts for their children that allow them to enable personalized ads. Youtube can create an incentive for parents to create an account on the device. They should not create an incentive to enable personalized ads, but most parents will probably consent once given the option.
5. The Youtube kids app needs to contain completely curated content from the most loyal and trusted kid content creators. Youtube has to dump money into this app to let advocacy groups know that they care about kids and COPPA. Creators will probably never make much money on the kids app, but creators can still gain name recognition on the app. Youtube can boost contextual ads on the kids app particularly in November and December. Youtube can even help create content with trusted kid content creators.
Beside the fact that it will always be impossible to know if you are making "content for 12 or 13 yos", if you do this massive "screening" on people before they upload content, you are guaranteed to have a brainwashing SJW-marxist vacuum only as "kids content" in which kids learn that ideology on repeat. What do you think those 100 million are going into? It will be Gillette ads for children.
The solution to all this has been here all the time, the only and timeless solution, let parents decide, ie: YT Kids. Let parents choose if they want tracking or not. Most parents don't give a f*ck about some minor harmless tracking done in order to:
1) Get appropriate ads (context ads can be gamed to show inappropriate stuff with metadata)
2) Said ads make possible that the people doing that content that kids like can continue producing it (and kids tend to like independent creators, they hate corporate crap, if they liked that they would just watch TV)
Like I said, there is this unsolvable 7+ year old area, were kids are too smart and know they are on this stupid "safe space" and they are missing on sub notifications, likes and dislikes, comments, and all the content they like to watch. If you show up with YT Kids past a certain age in class you get laughed at, I have younger relatives and this is a fact. This law treats anyone under 13 as toddlers when they play Fortnite and so on by that age. GTA is huge within 7-8+ demographic, pretty much all videogame content which can never be in YT Kids because for one reason or another, there may be just a single meme in the video that can't make it viable to show up on YT Kids' ridiculously PC-safe space vacuum. This law makes creators scared to be creative, specially those in this field of content were it may be right in the middle of this unsolvable grey area, with elements that can be child attractive (like bright colors, happening in a class setting, fun/derpy stuff etc) but also like to add more edgy stuff sometimes. Pretty much all gaming, animation, educational content.. anything creative and FUN falls into this insanity.
This whole clusterfuck has now reached comical levels, it reminds me of this: