Crown
¯\_(ツ)_/¯
Making $4k for 1 Million views is very low.
lol wut?
It's not low.
$4k for 1 million views = an RPM of $4
The worldwide average for RPM is around $2 and most people use the figure of $1 as a more conservative estimate. So an RPM of $4 is very good indeed. She must have had a lot of unskippable ads.
I was wondering, did she announce the money was going to charity before or after releasing the video? If before, there's the risk of people clicking more than usual.