YouTube Content: Niche or Variety?

I began with a very focused niche-within-a-niche and after building a small following, I added some vlog-style videos on the same subject. If you have enough of a following with a few regular posters, I'd suggest ASKING them. Let them know you want to provide what they want to watch. Then lay out your idea for your new videos and ask them to comment about it. You'd be surprised at how your audience will talk back to you if you invite their opinion sincerely.
 
I think in this day and age its better to go for a niche strategy and build your presence/authority around that topic. Having a core group of followers will help give you a nice baseline of views and audience retention. I think once you feel comfortable then perhaps you can include more variety. But the next question i'll like to throw out is when does one decide to switch to a variety based strategy? (Just noticed annoying orange branching out to a kids channel as well lol...)
 
Its hard with focusing on a niche topic. You run of video ideas quick, growth is small, audience is small.
If you want to do a niche channel like mine, its really just for the love of doing that activity - not trying to get a huge channel
 
Ocean Chan said:
Its hard with focusing on a niche topic. You run of video ideas quick, growth is small, audience is small.
If you want to do a niche channel like mine, its really just for the love of doing that activity - not trying to get a huge channel
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Well said! if you don't love what you do....eventually you will just burn out regardless of the content you are posting!
 
Naybor said:
Hi guys!

Its been a minute since I've posted. I wanted to post a question and get your advice. Is it better to only focus on one niche thing for your channel, or to have variety. I do Pokemon Card openings and a variety of games and sketches. I thought I would get your opinion on the matter!

Thanks,
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My vote is also towards "limited variety". That way you can share yourself and see what people are liking. Then, as you grow an audience, you can try different things.

One of my fav examples of this is the Nostalgia Critic. While his niche has been to review old'ish movies, he tried a few things along the way in the form of mini-series for his editorials.

I remember him trying the "scary slow mo" sketch, before he realized (with his audience) it wasn't really that funny. He did a few "Was that Real?" where he showed off some cartoons that I'd never heard of, and again dumped it. He did it again with "What you never knew" and that AGAIN was dumped.

He now focuses on his original content of ripping into Old Movies, but he has also started doing his "no-footage reviews" such as Jurassic World and Suicide Squad which were awesome hits.

All of it comes from his own love of film and story. But the point is he tries things, drops them, tries something else, wash rinse repeat.

Stick to what you are enjoying, and see if you can do it in a way that people want to watch it. Pokemon Card opening is a good thing cause we can see your love of the cards, your hate of the cards, and even the discussion of the cards you get. Its also not a common thing, so you're likely in a solid market for pushing that.

If your gameplay is strong on Pokemon, that creates a nice-link in. But you can also expand from it to similar JRPG's (which Pokemon "kinda is") or other top-down collection games like Stardew Valley. You can go completely off the deep end and try other games, but having an identifyable niche will help people think of you in the way you want.

For example, the above could have people see you as "A really passionate Pokemon Fan". You don't HAVE to just do that - but it can set up a platform for you to ride on :)
 
I like what one person said on here, having a variety of videos in your niche, but definitely Niche > Variety until you've established a foundation of subscribers.
 
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