I started my channel to advertise yachts that I had for sale, but my ambition has changed as the channel has grown. The yachting industry is unbelievably backwards where digital marketing is concerned, there are a lot of snobbish people making the decisions and they can't see past old, traditional methods of advertising.
I want my YouTube channel to be the world's largest digital marketing presence in yachting. That may sound very ambitious, but frankly the online competition is not that great...