What is RPM, and what is good RPM?
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Switchbox
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ItalianKid
Member
I'm with adsense since 2 months.
I had more than 700k views so far, but my rpm is like 0.17.
Note: I don't upload 7 seconds videos, average watch time is more than 2 minutes.
My question is, is it normal nowadays adblock and stuff to have such a low rpm? What is a average YT Rpm? How to increase it?
I had more than 700k views so far, but my rpm is like 0.17.
Note: I don't upload 7 seconds videos, average watch time is more than 2 minutes.
My question is, is it normal nowadays adblock and stuff to have such a low rpm? What is a average YT Rpm? How to increase it?
Uncivilized Elk
I Love YTtalk
Nah, RPM is revenue per thousand views (can also be per thousand impressions or other things, but usually refers to views).
Carter
Don't worry, I've got this.
Mille is Latin for thousand, I am correct.
Could you possibly PM (or link) me your channel? An RPM should not be that low with that amount of viewers.
Uncivilized Elk
I Love YTtalk
That's not what I'm referring to: CPM is used for monetized views (ad impressions) rather than total views. However, RPM is predominantly used to refer to revenue per overall views (you can have monetized view RPM as well but when people discuss it they rarely refer to this one, and the reason is pretty obvious - it's just slightly more than half of the CPM so the relation between the two is easily fixed).
So no, you're wrong because you state CPM is 100% of the revenue while RPM is 55% of the revenue (YT takes a cut of 45%). That's not correct because you're not factoring in the variation when it comes to how many ad impressions you get per number of views, and in the common vernacular the go-to is view RPM rather than ad RPM.
Just to provide an example, my recent CPM has been $3.90, but my RPM has been $0.94. Obviously, that RPM is not 55% of the CPM - which is how your post defines the two.
TLDR: You're defining a version of RPM that rarely anybody ever actually uses when discussing it.
Crown
¯\_(ツ)_/¯
Here's a copy-paste of a post I made in another thread:
CPM is from the advertiser's perspective. It is how much they are prepared to pay per thousand impressions of their ad. It is a gross amount paid.
CPM does not take into account the fact that not all views will be monetized and neither does it allow for YouTube's share (45%) or your network's share (x% of the 55% that's left)
RPM is from the creator's perspective. It is how much they actually earn per thousand total views on their channel (after YouTube's and the network's cut)
RPM takes into account:
1) YT's cut,
2) the network's cut
3) the fact that not all views are monetized.
Here's an example of how CPM can translate into RPM with the following assumptions:
CPM: $33
Total views for the period: 500
Percentage monetized views: 20%
Youtube's share: 45%
Networks's share (of the remaining 55%): 20%
The actual earnings would be (in steps):
33 x (500 / 1000) x (20/100) = $3.30 (amount paid by the advertiser based on 20% monetized views and the $33 CPM )
$3.30 * 0.55 = $1.80 (amount earned after YT's cut)
$1.80 * 0.80 = $1.44 (amount earned after network's cut)
So total net amount earned would be $1.44 (based on those assumptions)
RPM = total net amount earned for the period / total views for the period x 1000
= 1.44 / 500 * 1000
= $2.88
Maybe we can get this post stickied? It's a common question.
CPM is from the advertiser's perspective. It is how much they are prepared to pay per thousand impressions of their ad. It is a gross amount paid.
CPM does not take into account the fact that not all views will be monetized and neither does it allow for YouTube's share (45%) or your network's share (x% of the 55% that's left)
RPM is from the creator's perspective. It is how much they actually earn per thousand total views on their channel (after YouTube's and the network's cut)
RPM takes into account:
1) YT's cut,
2) the network's cut
3) the fact that not all views are monetized.
Here's an example of how CPM can translate into RPM with the following assumptions:
CPM: $33
Total views for the period: 500
Percentage monetized views: 20%
Youtube's share: 45%
Networks's share (of the remaining 55%): 20%
The actual earnings would be (in steps):
33 x (500 / 1000) x (20/100) = $3.30 (amount paid by the advertiser based on 20% monetized views and the $33 CPM )
$3.30 * 0.55 = $1.80 (amount earned after YT's cut)
$1.80 * 0.80 = $1.44 (amount earned after network's cut)
So total net amount earned would be $1.44 (based on those assumptions)
RPM = total net amount earned for the period / total views for the period x 1000
= 1.44 / 500 * 1000
= $2.88
Maybe we can get this post stickied? It's a common question.
ItalianKid
Member
One of em (2500 subs in 1 week, 70% watch time)
It won't le me link. So this is the id UC6mVlLwjV6mT-cJrQwbWYCA
I know, creators insulting me in 3,2,1 ...
JayManOurMusicBox
Loving YTtalk
Hi I am a noob when it comes to dollars and cents on YT
I've had 2 hours of looking into it. And honestly I still don't understand much.
I've seen cpm and rpm etc but I don't understand much of it.
What is the average money Youtubers are earning per 1000 views?
From what I've seen it varies greatly. I am not sure if my research is even accurate because those Social Blade results seem pretty far off to me.
I've had 2 hours of looking into it. And honestly I still don't understand much.
I've seen cpm and rpm etc but I don't understand much of it.
What is the average money Youtubers are earning per 1000 views?
From what I've seen it varies greatly. I am not sure if my research is even accurate because those Social Blade results seem pretty far off to me.