SEO = Search engine optimization. It basically means optimizing your video meta data in a way that (also) algorithms can find it well.
Read this guide from the tutorial section for more detail: http://yttalk.com/threads/how-to-seo-titles-descriptions-and-tags-full-guide-with-example.223822/
Apart from that YouTube encourages you to optimize your video data for people rather than for machines.
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