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How to SEO - Titles Descriptions and Tags (Full guide with example)

Discussion in 'YouTube Video Marketing, Strategy & SEO' started by Loki Doki, Jul 10, 2016.

  1. Loki Doki
    Gaming Nerd and SEO Guru
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    No one ever in the history of time decided to create a youtube channel because they love writing descriptions, titles and tags. its one of those tasks that we all know we have to do. but most of us hate it.

    also bare in mind that as a small youtuber we are at a disadvantage. the same video with the same title, description and tags will rank higher for a popular youtuber than a new one because youtube knows more people will want to see the popular guy (its like being back at school!) so we have to fight this!

    i will take you through a step by step process, from choosing the right title. then talking about tags and description. i will explain my though process behind each of my decisions for one of my video, get a cup of tea as this is gonna be a long one

    STEP 1 - make your video, edit it. make it look pretty, and make a cool thumbnail - this guide is about SEO not making videos

    lets take a little time here to talk about my video that i am using as an example, there is a strategy game called warhammer total war. if i just did a plain lets play then i would be directly competing with a large number or much bigger youtubers. so i decided before the game was released that i would do some guides instead.

    whilst reading the game forums i noticed a lot of people talking about friendly fire in the game. there is no guide on this in the game itself. just people discussing how it worked. why it worked etc. so i spent a few hours collecting information from various different sources to present as a guide

    STEP 2 - TITLE - the single most important SEO part of your video, this can help make a crap video get a million views and a great video get 17 views

    • don't click bait, the title first and foremost has to match the content. otherwise you will have a horrible retention rate and cause your videos to rank lower over time
    • my title for this video was pretty simple. it needed three things. the game name, the subject and a often used word that people search for for this type of thing "Total War: Warhammer - The Friendly Fire Guide" was born
    • to get an overall idea for seo. before doing the video. search youtube for search terms relative to your video, see how many results it gets, how good are the first 5 videos in the search, check their tags (tubebuddy) to see if you can compete. also good to check the thumbnails of the competition and find area's where you could improve upon them
    • don't be genric, doing a vlog? "vlog #2 dog walk" is not a good title, how about "me and meg the spaniel go swimming" then you can SEO for vlogs. dog walking. dog swimming. spaniels etc and it looks more friendly and inviting

    STEP 3 - TAGS - this is not as important as Title and Description but still means a lot and should not be neglected

    • first things first. don't use single words for tags "warhammer" "game" "guide" they are so generic its never going to rank highly on that, you need to use longer form tag phrases, single words are pretty pointless unless that one word is very specific
    Note - GET tubebuddy, its free for the basic version and helps with a lot of things on youtube. including tags

    Lets look at the tags i used for my friendly fire guide video:

    [​IMG]

    • First thing to note. try to use all your tag space. every little helps
    • as you can see, i am ranked number 1 on three different searches, put yourself in the position of the person searching. for instance. a few people incorrectly call the game total warhammer (its called total war warhammer) so i included that in the tags and its number 1, you can even use tags for common spelling mistakes, although YT does auto correct the search often
    • the big one is total war warhammer friendly fire, that where the majority of the views come from, and its exactly what the video is about, no click baits and thus a good retention rate
    • lets say your video is about yoga. no one is going to search for "yoga" they want specific information. put yourself in their shoes. they might search for "best yoga positions" "yoga for weight loss" etc etc incorporate those things in your tags, title and descriptions
    The key here is to find a niche. more so find a niche within a niche as i have done so above. 1,5k views may not seem a lot. but i am only a small channel, and the video is only a couple of weeks old. i will check back on this video in a month and i should see even more phrases ranking higher. remember getting ranked takes time. so don't despair if after a day your not finding your video. rankings can take days, weeks or even months.

    STEP 4 - DESCRIPTION

    the reason i do this last is because often what i need to put in the description will often come from my tags and the research i did

    [​IMG]
    • the key to a good description is to use terms and phrases that people are searching for. think of them as tags. but rather than listing a bunch of tags that make no sense. take what you think are the two or three most important ones and make them into a sentence that make sense
    • make sure these search terms form the start of your description, not only does YT give more importance to whats at the top, it also comes up in the search:
    [​IMG]

    • then feel free to add links to other videos, social media etc below the important stuff.
    • a last note on descriptions. keep it short. no one is going to read more than a paragraph or so


    Don't forget about google. many of your views might come directly from a google search. good thing is, youtube is owned by google so the search algorythms are getting more similar all the time. lets do a google search for "total war warhammer friendly fire"

    [​IMG]

    5th on google. not bad at all for a video of only two weeks old!, interestingly. the actual link that came up on google was a link to the video when i shared it on a google+ community (this is why you should share on google+ communities) google desperately wants google+ to work longer term. and although its kinda shi*. you might not gain a massive amount of views from that community. but it got it on to the first page of a google search

    on google search - videos tab i rank second

    [​IMG]

    not bad at all. and considering the number 1 video was made a month earlier. i stand a good chance of going number 1 soon as my SEO is clearly better (look at his description)

    SUMMARY - the most important thing is to find a niche within a niche. that way you are not competing with millions of other youtubers, you might only be competing with thousands

    don't make a "yoga" video. make a "downward dog yoga pose guide" or a "5 best yoga poses for weight loss" (i know nothing about yoga by the way)

    A little about me. i am relatively new to this Youtube game, but i have grown a pretty good amount of subscribers in my 8 months with a gaming channel (2k subs and 300k views). its only a part time hobby at the moment.

    I have however got vast experience in SEO. i have built 3 professional websites for companies and done all the SEO for said websites and social media accounts

    thanks for reading my epic post, well done if you got this far. i am happy to answer questions or queries you may have. also. let me know if there any other topics you want me to cover. i have a pretty well rounded knowledge and i am happy to help out the community that helped and encouraged me so much
     
    #1 Loki Doki, Jul 10, 2016
    Last edited: Jul 10, 2016
  2. MattyGreen
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    Very good and detailed piece. Thank you for this! :)
     
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  3. Vigi
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    Great work man! This is really helpful! :D
     
  4. Loki Doki
    Gaming Nerd and SEO Guru
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    your welcome guys, glad you found it useful
     
  5. Ash27
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    Thanks this is really helpful!
     
  6. subversiveasset
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    Great post, and I love everything that you wrote! I just wanted to amplify/discuss further one thing that you definitely mentioned, but that you quickly moved on from:

    This part here is sooooo good. It's so important to think about SEO even *before* you create your video. In your case, you picked a game that probably has a lot of Let's Plays, but then you thought more about a niche for that game that wasn't being represented (in this case, how does friendly fire work?) and then you targeted that. That's something everyone should be thinking about.
     
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  7. Gamayun
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    Interesting information. I am working on the tags for my videos all the time. Some time it works....My goal is to get 2K views per video a week. Still can't fined formula of getting in to the a lot of youtube playlists . In over a year I have 2.6K subs . I want to get subs and views faster :)
     
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  8. subversiveasset
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    good luck. i don't think most people get 2k views per video per week.
     
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  9. Gamayun
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    Check out this channel - kfc toys collection. He makes PlayDoh videos


    very interesting how he get's it
     
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  10. Loki Doki
    Gaming Nerd and SEO Guru
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    thanks for the feedback. glad you enjoyed the lengthy read :). as for thinking about SEO before you even make the video. i didn't want to go too into that because for a lot of people, they just want to make the content they want to make regardless of if it gets 10 views or a million views. everyone wants their work to be found, but not everyone wants to adapt their work to get found if that makes any sense
    --- Double Post Merged, Jul 11, 2016, Original Post Date: Jul 11, 2016 ---
    i don't think you can really aim for goals like that. some videos will do better than others. some videos have a lifespan - for example a game or movie review will drop hugely in views after a month or so. some videos are whats called evergreen, a funny game montage or a comedy skit. videos that will continuously gain views and not become out of date.

    what sort of videos do you make? whats your channel name so i can look it up?
     
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