I think an outro is more effective because you can build in some annotations. But your subs have to watch the video until the end though.
Anyway, I only have a short intro which suits my channel (branding) fine for now. If my channel should grow a lot than I would consider adding an outro.
I have a short (5 sec) intro on all my self-created videos that ties into my branding. Just experimenting with outros on my latest video. Never really thought about them before, but thought I'd give it a go.
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