Someone left a nice comment on FTC site
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The ruling to blindly enforce COPPA is short-sighted and will have significant negative consequences if implemented. Children will continue to use YouTube to educate and entertain themselves in 2020, exactly the same way as they did in 2019. They deserve quality content that positively influences their development which can only be produced by content creators that are able to monetize their work through ads or product placement engagements. In absence of a business model, most content creators will not be able to invest their personal resources to continue doing their best work. Nobody is denying the importance of protecting children and young adults, but it is critically important to identify a path that will actually achieve the desired objective.
Specifically on the YouTube platform, the tracking and advertising on children's content can be limited to viewers that are logged into the account and, as a parent, provided explicit permission. Collection of usage data and related targeted advertising for viewers that are not logged in can be limited in scope to a single session. With this approach, YouTube's algorithm will still benefit the viewer by ensuring that the recommendations are appropriate and are based on what the viewer is watching, but the collected information is ultimately discarded. This is similar to how session/transient cookies are often used in browsers to allow the website to function by maintaining the user's preferences as they navigate the site, but then get deleted after the session is completed or the web browser is closed.
This is a new problem which was created by modern technology. We can use the same modern technology to fix it.
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The ruling to blindly enforce COPPA is short-sighted and will have significant negative consequences if implemented. Children will continue to use YouTube to educate and entertain themselves in 2020, exactly the same way as they did in 2019. They deserve quality content that positively influences their development which can only be produced by content creators that are able to monetize their work through ads or product placement engagements. In absence of a business model, most content creators will not be able to invest their personal resources to continue doing their best work. Nobody is denying the importance of protecting children and young adults, but it is critically important to identify a path that will actually achieve the desired objective.
Specifically on the YouTube platform, the tracking and advertising on children's content can be limited to viewers that are logged into the account and, as a parent, provided explicit permission. Collection of usage data and related targeted advertising for viewers that are not logged in can be limited in scope to a single session. With this approach, YouTube's algorithm will still benefit the viewer by ensuring that the recommendations are appropriate and are based on what the viewer is watching, but the collected information is ultimately discarded. This is similar to how session/transient cookies are often used in browsers to allow the website to function by maintaining the user's preferences as they navigate the site, but then get deleted after the session is completed or the web browser is closed.
This is a new problem which was created by modern technology. We can use the same modern technology to fix it.
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