Redterrors
Loving YTtalk
The FTC changes only protect kids from advertisements (kind of) or having their data tracked. It does not address or protect kids from the bad content like elsagate stuff. What do you think about sponsored content which are basically advertisements too? FTC says kids are harmed because they’re too young to understand what a sponsored ad or even what an advertisement is.
I have respect for you and your channel. I think you have done things the right way. Although COPPA has nothing to do with Elsgate, bad baby, and et al, it certainly has played a major role in getting rid of some of the harmful trends due to the attention it has shined on Youtube. There is nothing wrong with kids being exposed to advertisements and it is fine to make money off kid videos. Just make sure you provide proper disclosures. The ads need to be like TV where it is content based. Youtube can easily push hard to put content based ads on kid channels and everything would be fine. The problem is Youtube won't invest the time and money to getting this done. In reality, a lot of the illegal personalized ads were a mix of tracking data from the minors and adults sharing devices which resulted in children being shown personalized advertisement that was a waste of money (example car ads, insurance ads, and non-kid movie ads). Then the adult might have been shown a child's ad due to the sharing of the device. So it actually makes sense even in a practical sense for all ads on child videos to be content based and not personalized.
I want to be very clear, content creators are NOT to blame for COPPA violations. Youtube is solely responsible for their flagrant disregard to federal law. Youtube's unlawfulness is related to their collection of data and falsehoods about claiming Youtube main didn't cater to under 13. There were many solutions available where Youtube could let kid content creators continue to thrive. Youtube made a selfish decision and threw kid content creators under the bus.