Is the "$1 per 1000 views" a myth?

It depends on what adverts are sold on your videos, if you have skip/non skip, overlay, in stream ads e.t.c

it totally depends, some people could make $1 off 50 views the next person it may take them 300 all depends
 
RyanH said:
Making longer videos will not automatically increase your watch time.
Click to expand...

I never said it did...? I said it can increase the average dollar you get per view. Not "will increase" but "can increase" if you don't understand. A combination of both video length and watch time. Assuming two videos have the exact same amount of views, if you have a 1 minute video with 100% retention but also have a 20 minute video with 10% retention, the 20 minute video will make more money because it has a higher watch time (120 seconds watched compared to 60 seconds). But if you have a 20 minute video with short retention like 4% it's bound to make just as much or even less as the 1 minute video (48 seconds compared to 60).
 
As you may have noticed if you've ever dug into the adsense side of your statistics, your CPM goes up and down depending on how much interaction you're getting from those views (i.e. people clicking the ads, expanding the ads, watching the whole ad etc). Certain advertisers and content are also worth more, so if you're doing videos for a very small niche that happens to have very few advertising opportunities then you'll probably have a lower CPM and not be earning a whole lot, likewise if you have great advertising opportunities and you have a good click-through rate on your ads then you can earn $5 or more per 1000.

Another thing to keep in mind is that a lot of people use adblock, so 1000 views doesn't necessarily mean 1000 ad views. If you're doing the likes of gaming or tech videos in particular the people watching these are more likely to be technologically savvy and have adblock etc installed, so a smaller % of people are actually watching the ads (though it balances out by the fact that gaming channels etc attract more views/watch time overall).
 
A lot of variables are considered from CPM and a lot of websites claim that it is around $1 per 1k views. But as you've experienced for yourself it's more complex than that, most people rely on ad clicks to generate money since that is where you will be making the most money, well as well as sponsorships, network deals, partnerships and promotions so you should look into them if you want to make some money on the side. If your getting enough views on average on your videos then contact some companies and have them send some products for you to review, they may pay you for it or put up the ad on your channel to which you will receive a percentage from.
 
As a rule of thumb? I think it's the safest bet to say 1k views = $1. It's not "accurate" persay due to how much diversity there can be, but it's really still the best go-to number. A good median I'd say.

If you're videos are getting a lot of views/watch time though, usually your earnings rise because you get more ad impressions and ads that are worth more. I was getting something like $0.90 on average when I was getting 200 views a day.
Recently, I have 2 videos that blew up and have gotten me tens of thousands of views. These videos are earning me $2 to $2.5 per 1k views on average after they acquired more than 5k views total.
 
It's not per 1000 total views, it's per 1000 monetized views. So say you have 10k views, but only 1000 of those are monetized, there's your dollar!
 
I'm almost to my first $1 and I'm under 600 views total on my videos. Gross is already almost 1.50 though but after yt cut I'm still under a dollar.
 
I think generally you should be getting at least $1 per 1000 views. Now it also depends on what ads you have on your videos, how long they are, how many of the views are monetized, etc etc.
 
clerick said:
It's not per 1000 total views, it's per 1000 monetized views. So say you have 10k views, but only 1000 of those are monetized, there's your dollar!
Click to expand...

No, it's per total views. Nobody uses monetized views because they're so arbitrary compared to actual views, and CPM fluctuates massively.

It's $1 per 1k normal views.
 
jschlatt said:
Hey guys! Before I continue I want to make it clear that I'm not into Youtube to make money, I'm doing it as a hobby. I'm just wondering about this myth I've heard a bunch of times.

If the whole $1 per 1000 views CPM is true (which I am not too certain of because I'm not very experienced in monetization), I should have earned way more than what Google estimates.

I have two videos, both with over 10,000 views, that Google only estimates earned ~$1.
What's the deal with that? Shouldn't they hypothetically have earned ~$10 each? What could cause the low revenue?

Also: do you need to be partnered with an MCN to be able to display non-skippable ads?

Thanks for the help :)
Click to expand...
No, And the $1 estimation is very low, My channel makes way more than that per 1k views and it's been inactive for a while now. The thing is it depends on multiple factors, Such as genre, amount of subscribers, length of video, And amount of retention from each view you get and I'm sure there are many other factors involved.
But it's not a myth.
 
You must log in or register to reply here.
Back
Top