I received my first really bad hate comment on my last video. At first I was kinda hurt and it got me down a bit, but then I reminded myself that not everyone will like what I say or do and hey I got a view out of it haha. I police my comments section so I removed his post and reported him. But I typically try to not leave comments on my videos that are not relevant to my channel or the video. Haters gonna hate no matter what.
Personally have only rude/hate comment I have ever gotten was from a channel larger than mine and they said I was pathetic because I couldn't get any views on my videos. I just deleted it seeing it was in no way helpful at all. If it was constructive criticism I would have thanked them
If they attempt to insult me, I'll usually just play along. I've been called so many names over the years that a lot of them don't really tend to affect me negatively any more, although if they were getting to be threatening, creepy or attacking other members of my audience, then I'd have serious words.
Usually a mixture of sarcasm and just being nice to them. Being nice is disarmingly annoying to most trolls and haters. They do what they do purely to get a rise out of you (or others on your video page). Never let on in any way that their comment bothered you and you'll be fine.
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