Has anyone experimented with YouTube Promotions?

KiddieToysReview said:
Ads are the quickest, cheapest, most effective way to get to the top of search and the top of suggested. Perhaps 95% of people will think 'what the heck why is this channel advertising?' Don't worry about them! Work your butt off to give the best content you can to the 5% who will click the ad and watch the video.
We usually get clickthroughs between 3-7%. I don't care about the ones who don't click, I pay nothing for them. They don't want to see my videos, it's their loss! You only pay for clicks, not for impressions.
Will people click game ads? I don't know, but it's so cheap to try - $10 for 1000 clicks and see what happens.
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thank you!! :) what is it you use to advertise? just youtube promotion link? oh wait i see its adwords..but isnt that for personal websites only?
 
KiddieToysReview said:
We have used Adwords the last few months. It's an integral part of our business and marketing plans for the channel.
I set the CPC to 1 cent. It nothing hits, it can be increased to 2-3 cents, then scaled back in a few hours.
Success is a fluid concept to define - what do you mean by success?
To me it's successful if I set a $10 budget per video, I get 1000 views and 500 Earned Views, about 3-6 subs, and at least 30% retention at the 50% video point. That's a fantastic result, and I would expect the video to continue rising (many have).
Doing a one off ad won't accomplish much except bump the views on the one video. Your campaign needs to be part of an overall objective.
For example, you can allocate a $100 budget over 10 days to launch a new playlist with 4 videos.
You can also allocate $20/day for the weekend for your highest retention/highest view duration video to bump up your overall channels retention and get some traffic going to your best performing video in the expectation that after the campaign is over the algorithm will recognize the good work and continue promoting it. It does!
That's just a few examples, there are many more ways a campaign can be used.
Does it work?
Yes! Very well :)
Remember it's in Google's best interest to make your Adwords work for you and drive traffic. They make money, you make money, they make more money when you do more campaigns. Everyone wins.
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$10 budget per video? My channel is picking up and I'm happy with my views/sbuscriber ratio. That is something I can live with and willing to experiment. Is there any tutorials you recommend to get started using adwords?
 
PositivelyBrainwashed said:
$10 budget per video? My channel is picking up and I'm happy with my views/sbuscriber ratio. That is something I can live with and willing to experiment. Is there any tutorials you recommend to get started using adwords?
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Unfortunately the tutorials I've seen are either really messy/unprofessional or too complicated. I'm sure there are good ones out there maybe have to search a bit. I just logged in and tried stuff. Got some help from a board member here. Then just experiment see what works.
 
KiddieToysReview said:
Unfortunately the tutorials I've seen are either really messy/unprofessional or too complicated. I'm sure there are good ones out there maybe have to search a bit. I just logged in and tried stuff. Got some help from a board member here. Then just experiment see what works.
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I'm a bit confused. I followed the steps on this page, and linked my youtube to Adwords
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But I see no signs that my channel is actually linked in my adwords account and I don't see the add I just created. Is there a waiting period until it shows up?
 
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I assume you've linked everything inside the YT dashboard? It took a few hours for my one, but I have used Adwords before. If you've never used it, might take a little longer. Once all is up you'll see:

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So once you click the Promote link under a video, you'll see below. enter an amount, and off you go through the steps:

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But I don't use this interface, I go to adwords.google.com and click on +Campaign and do everything directly from there.
 
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