Future in youtube monetization.

I always thought I earned average.. But after working it out (making sure not to include views from the two non monetised videos) I actually earn about 0.60 cents per 1,000 views.

... So according to a lot these recent posts. My channel have some serious issues. Is that true? My audience retention is very good, and should be advertiser friendly. I'm fine with what I earn I'm just worried about if this means there's a serious problem with my channel?
 
UKHypnotist said:
How do you find the RPM? And what does that acronym stand for?
Click to expand...

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000

You can find it in Adsense Analytics, as opposed to Youtube Analytics.
 
Rod71 said:
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000

You can find it in Adsense Analytics, as opposed to Youtube Analytics.
Click to expand...
Ok, I won't be able to use that at all then; I'm with a network; unless of course, I hand calculate.
 
Aegislasher said:
damn mine is really bad I'm sitting at .48 cents.
Click to expand...

Honestly, I think it's not you or how you're doing it. It's the subject matter and the amount of other people doing the same thing in that genre. Add to that the relative newness of your channel.

I said in a previous post that my nephew started a gaming channel and has like just over 100 subs. When he uploads a new video I watch it, and it's very rare that it serves up an ad, and when it does it's for a video game.

Just out of interest, what percentage of your views are serving up ads?
 
ho
Rod71 said:
Honestly, I think it's not you or how you're doing it. It's the subject matter and the amount of other people doing the same thing in that genre. Add to that the relative newness of your channel.

I said in a previous post that my nephew started a gaming channel and has like just over 100 subs. When he uploads a new video I watch it, and it's very rare that it serves up an ad, and when it does it's for a video game.

Just out of interest, what percentage of your views are serving up ads?
Click to expand...
how would i tell?
 
No one can predict the market (not even Warren Buffett) and it may be simplistic to assume that CPM will always decrease just because there's more content every year, because that assumption is holding all other things equal, but in the real world it's never quite that simple.

For example, we are starting to see different and potentially much larger advertising markets being opened up due to lower CPM, which will increase the amount of ad placement overall. There are only so many large companies that can afford to put money into YouTube advertising, but many many small businesses that are now able to afford it.

Local businesses are also starting to target locally and as Google/YouTube technology grows more sophisticated, this will become more commonplace. Google and Facebook have some of the most deep and thorough sets of information on the habits of their users, and this will become increasingly targeted in use in advertising. So the ad process will become more sophisticated and thus more valuable to purchasers of the ad space.

Anyway, no one can really predict what's going to happen, in the market (particularly the internet) something always happens beyond what anyone could have predicted.

My advice is to control what you can control today (namely, making good quality watchable videos) and leave CPM out of your list of things you should waste time worrying about. CPM may be down since last year but we made 3-4 times as much in December 2015 as we did in December 2014, due to increased views.
 
Aegislasher said:
ho

how would i tell?
Click to expand...
Go to Youtube Analytics
Select a time from like last 28 days last 90 or whatever.
Take note of the total views for that period.
On the left hand menu, click Ad performance
Then take note of "total monetized playbacks" for that period.
Take the lower number and divide it by the higher number. Then multiply that by 100 to get the percentage.
 
You must log in or register to reply here.
Back
Top