Future in youtube monetization.

Aegislasher said:
is that bad?
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Just out of interest, I checked the stats on my 3 channels for the last 28 days and got

26% (pinball and arcade related)
43% (cooking)
46% (fitness)

Again, I think a lot of it has to do with the subject matter. Just looking at my stats it's clear that cooking and fitness related content is more advertiser friendly than pinball and arcade. There's so many variables, but the more I look into it and the more I read about how other peoples channels are performing, I'm pretty sure there's no money to be made in gaming videos unless you have been established for quite a long time.
 
Rod71 said:
Just out of interest, I checked the stats on my 3 channels for the last 28 days and got

26% (pinball and arcade related)
43% (cooking)
46% (fitness)

Again, I think a lot of it has to do with the subject matter. Just looking at my stats it's clear that cooking and fitness related content is more advertiser friendly than pinball and arcade. There's so many variables, but the more I look into it and the more I read about how other peoples channels are performing, I'm pretty sure there's no money to be made in gaming videos unless you have been established for quite a long time.
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can anyone in gaming niche share ad perfomance stats? really interesting to compare to other niches you mentioned
 
Denis Krivochkin said:
Hey guys, probably everybody knows here that earnings from youtube ads drop SIGNIFICANTLY every year, a lot of people double their views during the year and still earn the same money (or even less) that they earned year before.

Of course, that will continue, there are more and more monetized youtube channels every single day, number of creators (video reuploaders, bs channels etc) are rising more quickly than the number of advertisers who want their ads to be shown on youtube, the competition between advertisers lowers, prices for ads lowers, creators revenue lowers. Add the rise of popularity of adblock and mobile here.

It's pretty much clear where it is going and will continue to go.

So what I think will happned in ~3 years time on youtube.
1)The earnings from ads will drop A LOT. Now I see people use "1$\1000" as some kind of "standard",(though a lot of people earn less than that even now)
In 3 years time the "standard" will be more like 0.2-0.35/1000 (adblock+mobile+lower competition between advertisers)

2)the whole "system" will start "balancing" itself. Nowadays "1$\1000" dream attracts ALOT of new video creators and people who want to earn decent money. When the reality will be like "0.3/1000" fewer people will join, more people will stop creating new content, earnings will stop to drop that fast..

3)earnings will pretty much "stabilize" in the range of 0.2-0.4 for several years until the increasing popularity of adblocking stuff/mobile will lower it even more,


The main problem is - there are BY FAR more kids who want to upload minecraft/s****y BESTTOP10OF bs videos than there are serious advertisers who want to show their ads. And there is nothing actually we can do about that.

And what YOU think will happen to youtube monetization in ~3-5 year time?
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Ad-revenue is pure crap. Even after a million views, you don't get paid crap. So i license all my videos out, which maximizes my views and then once they are at my channel i direct them to my store where i sell things that i think they will like. Basically i make my videos for free and hope someone will go to my store and buy something so i can afford to keep making videos. If they made it more lucrative YT would double in size and our videos would never get watched, but they have to find a better way to get good creators their money
 
Google is a for-profit organization and their main goal is to increase revenue and profit. The main revenue of Google are ad revenues, mainly from Google Search and YouTube. Believe me, there are lots of clever people working there who are trying to increase the ad revenue. It seems that they want to achieve this by increasing the quality of the video content and keeping people longer on YouTube. That is why now "Watch Time" is more important than "Views".

"YouTube Red" is another attempt from YouTube to increase revenue. I do not agree with the previous comments about YouTube Red. They definitely did thorough analysis before coming out with the idea. Let's wait and see how it develops. There will probably be winners and losers of this change, so try to belong to the "winners".

So, as we know the total number of YouTube users are growing and it is currently #2 search engine in the world. We can assume that the company revenue will increase, which will increase the money given to content creators (55% of the ad revenue). As it is already discussed, if the amount of content increase faster than the ad revenue, the RPM will drop as a result of supply and demand. What can we do about this?

Have you heard about the Pareto principle or 80/20 rule? I think we can see it on YouTube content as well. 20% of the creators are getting 80% of the money. Or 20% of the videos get 80% of the watch time. We, as content creators, should aim to belong to that 20%. If the competition is tougher, we need to create better content. Higher quality entertaining videos, good sound quality, detailed description, SEO, a loyal fan base, engaging viewers, regular postings, etc.. We need to do, what the remaining 80% is not doing. Some people call it "HUSTLE".

I think it is naive to make a couple of average videos and expect 20.000 views so that you get 20 $. This is a weak business plan and will end up in failure. Let us also not forget to have fun and enjoy what we are doing. Having passion for your content is crucial. If you don't love what you are doing, why should others watch your videos and like them?
 
So after 800K views in first half of January, YouTube Red brought in 36% of total revenue. Average watch time is slightly over 14 minutes and I'm not sure what to think about it - it looks pretty good, but would I possibly get more money if those people didn't have Red and were served the usual ads? There aren't many people reporting stuff like this, so it's hard to compare. Could anyone share theirs with similar number of views (0.5-1.5M)?

Views are just starting to ramp up and I expect at least 1.5M more this month and will keep monitoring this on daily basis.

Thanks.
 
Clam- said:
So after 800K views in first half of January, YouTube Red brought in 36% of total revenue. Average watch time is slightly over 14 minutes and I'm not sure what to think about it - it looks pretty good, but would I possibly get more money if those people didn't have Red and were served the usual ads? There aren't many people reporting stuff like this, so it's hard to compare. Could anyone share theirs with similar number of views (0.5-1.5M)?

Views are just starting to ramp up and I expect at least 1.5M more this month and will keep monitoring this on daily basis.

Thanks.
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One of my channels is a gaming based channel gaining just shy of 1.6m views a month. I'm surprised that much of your income is from Red. I haven't made more than $6 this month from it. My viewers are a younger demographic, mostly US based, so I was never expecting much YT Red revenue and it's been insignificant to me.

Longer form content almost always generates good ad revenue, if you have some well-timed mid roll ads on a one hour long video, you'll in most cases earn around $8 - $10 per thousand views. YouTube Red revenue is dispersed on watch time though. So similarly, if people are watching for longer on YouTube Red, you'll get paid better. However, I do believe that YT Red ends up being more than ad revenue. It is hard to say, and there are still some unanswered questions about everything.
 
RyanH said:
One of my channels is a gaming based channel gaining just shy of 1.6m views a month. I'm surprised that much of your income is from Red. I haven't made more than $6 this month from it. My viewers are a younger demographic, mostly US based, so I was never expecting much YT Red revenue and it's been insignificant to me.

Longer form content almost always generates good ad revenue, if you have some well-timed mid roll ads on a one hour long video, you'll in most cases earn around $8 - $10 per thousand views. YouTube Red revenue is dispersed on watch time though. So similarly, if people are watching for longer on YouTube Red, you'll get paid better. However, I do believe that YT Red ends up being more than ad revenue. It is hard to say, and there are still some unanswered questions about everything.
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I'm sorry, I've miscalculated, it's actually 28.5% rather than 36%! I'm not sure if I'm allowed to post exact values here on forum, so I'll stick to percentages for now. I'm not using mid-roll ads because I personally hate ads popping up in the middle of the video/game, especially if there's a big fight going on and would probably just annoy people and possibly make them dislike the video. I'd rather earn a little less and keep everyone happy! :)

But I agree, YouTube Red definitely sounds exciting and might be exactly what we need since CPM seem to be going down year after year. I'm curious though, how long are your videos on average? Because that seems to be very low since our demographic is similar. I'd say about 50 minutes here.
 
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