Does Audience Retention matter?

Cookie6

Member
Joined
Jun 7, 2018
Messages
14
Reaction score
4
Age
29
Channel Type
Youtuber
So, I've made 4 videos so far on my new channel and currently my Audience retention is 41%. I'm not sure if this is good or not?

What is everyone else's for comparison? and does it even matter towards your videos being pushed a little more for example?

Love to know what everyone thinks!
 
  • Like
Reactions: ASMR Amour

Crown

¯\_(ツ)_/¯
Joined
Sep 5, 2013
Messages
22,408
Reaction score
20,367
Channel Type
Guru
Audience retention is very important.

What is everyone else's for comparison?
The best way to compare is to look at the "relative audience retention" tab.


Relative audience retention
Use this report to see how your video compares to similar YouTube videos. Relative audience retention shows a video's ability to keep viewers compared to all YouTube videos of similar length.

When the graph is higher, it indicates how many more viewers kept watching your video for that timeframe compared to the same timeframe in other YouTube videos.


Source: https://support.google.com/youtube/answer/1715160?hl=en
 

Cookie6

Member
Joined
Jun 7, 2018
Messages
14
Reaction score
4
Age
29
Channel Type
Youtuber
Audience retention is very important.



The best way to compare is to look at the "relative audience retention" tab.


Relative audience retention
Use this report to see how your video compares to similar YouTube videos. Relative audience retention shows a video's ability to keep viewers compared to all YouTube videos of similar length.

When the graph is higher, it indicates how many more viewers kept watching your video for that timeframe compared to the same timeframe in other YouTube videos.


Source:
Thanks man! So it turns out i'm mostly average or below haha. I assume then that's probably down to the video being uninteresting to the watcher so they've clicked off and gone elsewhere. It seems a bit vague though really to be honest, when it's 'relative', what is it actually relative to?
 

Crown

¯\_(ツ)_/¯
Joined
Sep 5, 2013
Messages
22,408
Reaction score
20,367
Channel Type
Guru
Thanks man! So it turns out i'm mostly average or below haha. I assume then that's probably down to the video being uninteresting to the watcher so they've clicked off and gone elsewhere. It seems a bit vague though really to be honest, when it's 'relative', what is it actually relative to?

Similar videos with a similar total duration.
 

ASMR Amour

YTtalk Mad
Joined
Feb 6, 2018
Messages
326
Reaction score
213
Age
33
Channel Type
Youtuber
Yes it does matter for sure. 41% is pretty dang good from what I have herd. I think I have seen multiple places that you want to aime for at least 30%. If you think about it the longer a person watches the video the more youtube can make off of that video, so they will help boost that video up and if a channel consistently has good retention then that channel will get boosted more and more
 

Cookie6

Member
Joined
Jun 7, 2018
Messages
14
Reaction score
4
Age
29
Channel Type
Youtuber
Yes it does matter for sure. 41% is pretty dang good from what I have herd. I think I have seen multiple places that you want to aime for at least 30%. If you think about it the longer a person watches the video the more youtube can make off of that video, so they will help boost that video up and if a channel consistently has good retention then that channel will get boosted more and more
According to the relative retention, it says average/below so i'm unsure really haha. It makes sense what you're saying though, I just didn't know what was like a ballpark figure but if you're saying 30% then happy days i'll take it :)
 

Primink

Liking YTtalk
Joined
Apr 8, 2018
Messages
92
Reaction score
68
Channel Type
Commentator
deleted
 
Last edited:

TheDutchTexan

I Love YTtalk
Joined
May 5, 2014
Messages
3,074
Reaction score
1,585
Location
Plano, TX
Channel Type
Youtuber
For the year it is at 28%
Last year it was at 31%
Lifetime is 32%

Guess my videos suck.
 

Spence Bailey

Loving YTtalk
Joined
Jun 3, 2018
Messages
218
Reaction score
74
Age
29
Location
United States
Channel Type
Youtuber, Other
So I never know what to do with my analytics of my videos. I'm so new that the numbers probably aren't very good to use. I feel like the higher the retention, the better. What it means to me is that they stay on the video longer, which probably means better content? I guess if someone only viewed a video for a short amount of time it might imply that it is a clickbait video and not actually worth staying on.