I really don't like the term "content creator," just because it, to me (and only to me, I don't care if anyone calls themselves that) is so non-specific and it sounds very much like I'd be a cog in a machine. "I create content" just sounds like I'm filling up boxes. To me, I'm a puppeteer who makes videos on YouTube. I know personal essayists on YouTube, and artists, and game players, and reviewers, and comedians, and slice-of-life documentarians, but I don't think of any of you as "content creators" as much as "artists."