Awesome topic!
Anyway, I've been using "Internet HD 720p" rendering option, and set to default, it makes rather large files. 1.5 GB for a 30 min video. Can I get it down without loosing (much) quality? I've seen other 720p mp4 files that are way smaller and with same crisp quality (rendered in Camtasia, for example).
Bitrate is variable, and max bps is set to 16.000.000 and average is set to 8.000.000. Is that what I should reduce?