How to SEO - Titles Descriptions and Tags (Full guide with example)

Excellent. I like to use the title for searching purposes and the thumbnail for artistic titles. Example : I rank #1 for Japanese used game shop (and other variations like Japan , store) but the "title" of the video is called "a zest for gaming" the joke being that the shop in the video is a game shop named zest. But of course that title would never work because no one would search it. So putting the right text in the thumbnail can helpful too or atleast fun
 
yes you've nailed it. instead of "Super smash bros gameplay" as an example of a title use "super smash bros Mario <insert name of special move> kills" etc you get my point, i dont play super smash bros as is painfully obvious :)

long titles are fine for SEO allows you to get more keywords in it. the downside of having a long title is it makes it harder to read for viewers to read. they might not take the time to read it all if it gets too long, and its annoying on mobile
Hm. I suppose it'd be best for me to keep the length in the middle or just short. Thanks!
 
Really nice guide, it covered a lot of aspects that can slip out of the mind. I'm trying to improve the SEO aspect as much as possible but I know that LP videos can be hard to rank because even if you are specific enough that won't be as specific as doing something else.
Hope that a lot of people will find this guide because it's useful (I find it that way).
 
I have seen mentions of Tube Buddy several times, but from what you have shown, I might give it a spin.
thanks for the compliments mate, as for tubebuddy, give it a go, the free version is still very useful[DOUBLEPOST=1468450181,1468450033][/DOUBLEPOST]
Really nice guide, it covered a lot of aspects that can slip out of the mind. I'm trying to improve the SEO aspect as much as possible but I know that LP videos can be hard to rank because even if you are specific enough that won't be as specific as doing something else.
Hope that a lot of people will find this guide because it's useful (I find it that way).

agreed, lets plays can be tricky. i usually have the game name, episode number but then leave some space in the title for some extra SEO. for instance. my football manager save, i will add who i am playing ie Man Utd to try to pick up a few extra searches[DOUBLEPOST=1468450286][/DOUBLEPOST]
Excellent. I like to use the title for searching purposes and the thumbnail for artistic titles. Example : I rank #1 for Japanese used game shop (and other variations like Japan , store) but the "title" of the video is called "a zest for gaming" the joke being that the shop in the video is a game shop named zest. But of course that title would never work because no one would search it. So putting the right text in the thumbnail can helpful too or atleast fun

yeah you have it perfect. silly or clever titles don't work unless your already huge. but like you said. you can have some fun in the thumbnails to give your video a bit more originality.

absolutely love this! thank you thank you!
thanks man, glad you found it useful
 
Excellent. I like to use the title for searching purposes and the thumbnail for artistic titles. Example : I rank #1 for Japanese used game shop (and other variations like Japan , store) but the "title" of the video is called "a zest for gaming" the joke being that the shop in the video is a game shop named zest. But of course that title would never work because no one would search it. So putting the right text in the thumbnail can helpful too or atleast fun

I notice places like College Humor do this. They will have a descriptive title, but the thumbnail will sometimes be titled differently so you get a different idea of what the video might be from that as well.
 
I followed your tips of using phrases for tags and tags for the description. On my newest video i am #3 rank in youtube search results for how to argue on facebook. I was #5 rank for how to win a facebook argument yesterday but I lost my ranking(youtube), but I am still on the first page for google.
 

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I followed your tips of using phrases for tags and tags for the description. On my newest video i am #3 rank in youtube search results for how to argue on facebook. I was #5 rank for how to win a facebook argument yesterday but I lost my ranking(youtube), but I am still on the first page for google.

very cool, well done, bare in mind that rankings change naturally all the time, and any changes you make can have a few days to take effect. i checked your tags, they are really good,ranking for lots of things. great stuff[DOUBLEPOST=1468536475,1468500229][/DOUBLEPOST]just to give you guys a little update and show you my methods are working. a new DLC was announced for warhammer total war today. so i jumped on it. made a video and SEO'd the shi*t out of it

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as you can see. high rankings for a lot of searches already, the video has only been up 5 hours. here is the real time views: (as youtube updates slow)

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you my friend are a legend. Very nice post! :)

I've been using a lot of one word tags but some do work well. The chain tags are much better i know "pokemon animation" does well for me.
I need to think about titles too... I'd say titles are the hardest part. I want to say the animation name but also the subject, the characters and the fact it's an animation, a parody, comedy etc. It's hard to pick what gets the space!
 
No one ever in the history of time decided to create a youtube channel because they love writing descriptions, titles and tags. its one of those tasks that we all know we have to do. but most of us hate it.

also bare in mind that as a small youtuber we are at a disadvantage. the same video with the same title, description and tags will rank higher for a popular youtuber than a new one because youtube knows more people will want to see the popular guy (its like being back at school!) so we have to fight this!

i will take you through a step by step process, from choosing the right title. then talking about tags and description. i will explain my though process behind each of my decisions for one of my video, get a cup of tea as this is gonna be a long one

STEP 1 - make your video, edit it. make it look pretty, and make a cool thumbnail - this guide is about SEO not making videos

lets take a little time here to talk about my video that i am using as an example, there is a strategy game called warhammer total war. if i just did a plain lets play then i would be directly competing with a large number or much bigger youtubers. so i decided before the game was released that i would do some guides instead.

whilst reading the game forums i noticed a lot of people talking about friendly fire in the game. there is no guide on this in the game itself. just people discussing how it worked. why it worked etc. so i spent a few hours collecting information from various different sources to present as a guide

STEP 2 - TITLE - the single most important SEO part of your video, this can help make a crap video get a million views and a great video get 17 views

  • don't click bait, the title first and foremost has to match the content. otherwise you will have a horrible retention rate and cause your videos to rank lower over time
  • my title for this video was pretty simple. it needed three things. the game name, the subject and a often used word that people search for for this type of thing "Total War: Warhammer - The Friendly Fire Guide" was born
  • to get an overall idea for seo. before doing the video. search youtube for search terms relative to your video, see how many results it gets, how good are the first 5 videos in the search, check their tags (tubebuddy) to see if you can compete. also good to check the thumbnails of the competition and find area's where you could improve upon them
  • don't be genric, doing a vlog? "vlog #2 dog walk" is not a good title, how about "me and meg the spaniel go swimming" then you can SEO for vlogs. dog walking. dog swimming. spaniels etc and it looks more friendly and inviting

STEP 3 - TAGS - this is not as important as Title and Description but still means a lot and should not be neglected

  • first things first. don't use single words for tags "warhammer" "game" "guide" they are so generic its never going to rank highly on that, you need to use longer form tag phrases, single words are pretty pointless unless that one word is very specific
Note - GET tubebuddy, its free for the basic version and helps with a lot of things on youtube. including tags

Lets look at the tags i used for my friendly fire guide video:

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  • First thing to note. try to use all your tag space. every little helps
  • as you can see, i am ranked number 1 on three different searches, put yourself in the position of the person searching. for instance. a few people incorrectly call the game total warhammer (its called total war warhammer) so i included that in the tags and its number 1, you can even use tags for common spelling mistakes, although YT does auto correct the search often
  • the big one is total war warhammer friendly fire, that where the majority of the views come from, and its exactly what the video is about, no click baits and thus a good retention rate
  • lets say your video is about yoga. no one is going to search for "yoga" they want specific information. put yourself in their shoes. they might search for "best yoga positions" "yoga for weight loss" etc etc incorporate those things in your tags, title and descriptions
The key here is to find a niche. more so find a niche within a niche as i have done so above. 1,5k views may not seem a lot. but i am only a small channel, and the video is only a couple of weeks old. i will check back on this video in a month and i should see even more phrases ranking higher. remember getting ranked takes time. so don't despair if after a day your not finding your video. rankings can take days, weeks or even months.

STEP 4 - DESCRIPTION

the reason i do this last is because often what i need to put in the description will often come from my tags and the research i did

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  • the key to a good description is to use terms and phrases that people are searching for. think of them as tags. but rather than listing a bunch of tags that make no sense. take what you think are the two or three most important ones and make them into a sentence that make sense
  • make sure these search terms form the start of your description, not only does YT give more importance to whats at the top, it also comes up in the search:
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  • then feel free to add links to other videos, social media etc below the important stuff.
  • a last note on descriptions. keep it short. no one is going to read more than a paragraph or so


Don't forget about google. many of your views might come directly from a google search. good thing is, youtube is owned by google so the search algorythms are getting more similar all the time. lets do a google search for "total war warhammer friendly fire"

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5th on google. not bad at all for a video of only two weeks old!, interestingly. the actual link that came up on google was a link to the video when i shared it on a google+ community (this is why you should share on google+ communities) google desperately wants google+ to work longer term. and although its kinda shi*. you might not gain a massive amount of views from that community. but it got it on to the first page of a google search

on google search - videos tab i rank second

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not bad at all. and considering the number 1 video was made a month earlier. i stand a good chance of going number 1 soon as my SEO is clearly better (look at his description)

SUMMARY - the most important thing is to find a niche within a niche. that way you are not competing with millions of other youtubers, you might only be competing with thousands

don't make a "yoga" video. make a "downward dog yoga pose guide" or a "5 best yoga poses for weight loss" (i know nothing about yoga by the way)

A little about me. i am relatively new to this Youtube game, but i have grown a pretty good amount of subscribers in my 8 months with a gaming channel (2k subs and 300k views). its only a part time hobby at the moment.

I have however got vast experience in SEO. i have built 3 professional websites for companies and done all the SEO for said websites and social media accounts

thanks for reading my epic post, well done if you got this far. i am happy to answer questions or queries you may have. also. let me know if there any other topics you want me to cover. i have a pretty well rounded knowledge and i am happy to help out the community that helped and encouraged me so much
Awesome read, thanks for all this detailed information and hopefully it helps me out. Wish you all the best with your gaming channel in the future :D
 
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