Evidence For Increased CPM With Networks?

S

Scott Manley

Member
Ok I've got myself a nice little channel, 70k subs, a few million views per month, youtube's analytics page reports a Play Based CPM north of $10 so I'm doing nicely. I keep getting approached by networks with all sorts of offers with payment splits usually in the 10-20% range, which is fine I guess, I mean it's practically an insult when I see networks trying to take higher cuts now. (I haven't signed any of the contracts, and I haven't signed an NDA so I can talk all I want about some of these deals).
Anyway inevitably they claim that increases in CPM will more than make up the for the cut they're taking, but of course nobody wants to put language enforcing that in a contract, typically we talk and they're unable to provide any evidence of increased CPM's and the deal stalls. When I go and look at the properties run by these networks they don't have any differences in the ads being served (well except with the really bad networks that seem to like putting unskippable promotional films for industrial hardware in front of cute kitten videos). I have a hard time understanding why an advertiser would choose a more expensive option considering how efficient ad targetting is and how the market is practicallyt frictionless in these modern times.

So look I'm asking for people who have joined networks, or who have experience with networks, is there any truth to these claims at all? I mean I've been approached by dozens of networks and the pitch is always the same, but the lack of evidence persists, so can anyone provide personal experience or even advice, to me on this question.
 
I cant help you with that but I wanted to say Welcome!
And you can introduce yourself in the introduction section if you wanna be part of this community....or you can stay anonymous... :)
 
Networks don't always guarantee higher CPM's. Sounds like you are getting a nice CPM atm, so I would stick with Adsense. ;) But other than higher CPM's, you have to consider networks can do other things for you. :p
 
Stay with YouTube. Not a lot of networks can guarantee you higher CPM's but of course with FullScreen you can go on the guerrilla campaign. I would suggest, if you really wanted to join a network, Maker Studios or Fullscreen. If you wanna know more of fullscreen, look at the fullscreen threads or talk to Austin or Jeff :) They are fullscreen employees. :)
 
Dananuh said:
Networks don't always guarantee higher CPM's. Sounds like you are getting a nice CPM atm, so I would stick with Adsense. ;) But other than higher CPM's, you have to consider networks can do other things for you. :p
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Yes indeed, but most networks offer me features I already have 'Live Streaming!' 'Bulk Annotations' - I mean at this stage we're talking almost $10k in the next 12 months and it's hard for me to imagine what they would provide that I would pay that amount of money for. I'd really like to work on cross promotion deals but most of the time that seems to boil down to "we give you access to a special members forum" where you still have to sort cross promotion out yourself.

I feel I'm in some sort of rut - too big to be desperate to sign on to anything that might help me grow, not big enough to benefit from sponsorship deals.
 
liamnovlogs said:
Stay with YouTube. Not a lot of networks can guarantee you higher CPM's but of course with FullScreen you can go on the guerrilla campaign. I would suggest, if you really wanted to join a network, Maker Studios or Fullscreen. If you wanna know more of fullscreen, look at the fullscreen threads or talk to Austin or Jeff :) They are fullscreen employees. :)
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No need for her point, she would earn far less with Fullscreen or Maker, they wouldn't do any good for her.
 
liamnovlogs said:
Stay with YouTube. Not a lot of networks can guarantee you higher CPM's but of course with FullScreen you can go on the guerrilla campaign. I would suggest, if you really wanted to join a network, Maker Studios or Fullscreen. If you wanna know more of fullscreen, look at the fullscreen threads or talk to Austin or Jeff :) They are fullscreen employees. :)
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I already talked with fullscreen, and I actually have friends that are with them, but they stopped talking to me after I asked too many questions.
Also I get the feeling the fullscreen is completely failing with its gaming properties, they suggested I become part of fullscreen arcade to get traffic to my channel, but fullscreen arcade is 1/10th of my size. It seems that all their members that are above 50k subs don't even acknowledge the network, while the small members cluster around fullscreen arcade in a frenzy of cross promotion.
(my channel has a lot of gaming)
 
Amy Elteam said:
Yes indeed, but most networks offer me features I already have 'Live Streaming!' 'Bulk Annotations' - I mean at this stage we're talking almost $10k in the next 12 months and it's hard for me to imagine what they would provide that I would pay that amount of money for. I'd really like to work on cross promotion deals but most of the time that seems to boil down to "we give you access to a special members forum" where you still have to sort cross promotion out yourself.

I feel I'm in some sort of rut - too big to be desperate to sign on to anything that might help me grow, not big enough to benefit from sponsorship deals.
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Yeah I understand what you mean, if you really wanted to, you could apply around and see what they could offer you, at your size a network should have no problem quoting CPM's for you, but at your amount of subscribers and views, I would really want to take many precautions and have a thorough look through your options. But as I have said, at your size, and the amount you are making with adsense alone, would probably mean you are better off with them at this point, who knows, maybe a good network opportunity will come in the future. But for now, stick with adsense, its doing you a lot better than probably the majority of networks could do for you. ;)

Also, perhaps liking your channel may be of help. :p It will help us get a better understanding.
 
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