Hello Tim:
I actually just found your videos shortly before joining this site, so it's cool to see you here. I just started really working to provide content for my channel, and I think you are right. I still don't quite get "branding". I try to make it obvious on my channel what I am about, but beyond that the concept is pretty foreign to me.
And I keep hearing about making your video titles pop, but... I don't know. I am unsure of what exactly I should do for that. I am pretty pragmatic, so my titles default to matter of fact descriptions of the videos. "Name of Video Game - Review" etc. Perhaps I should think up a snappy title for different types of videos?