YouTube's New Boss

Wreckless Eating said:
They're going to take another step towards Google+ in the next month. I can't say what it is because I'm under NDA, but something is going away and being replaced by Google+ integration.
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Oh dear, I got a guess. But won't say it because you're under NDA and I respect that. :)
 
JohnKenShow said:
I just hope she is a gentle lover.. the last boss was brutal and we never got anywhere with him
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Unfortunately, with any new boss usually comes the big changes the new boss wants to implement to make a name for themselves. Hopefully, we can stick to the current layout at least for another year or two before the next big revamp. heh
 
Hmm...this is interesting. I don't know anything about her or how she does things, but hopefully she can ramp up the revenue for the creators with higher paying ads. I still haven't jumped from the Google Adsense boat and partnered with anyone. So does this mean that producers partnered with YouTube are more likely to be affected rather than users partnered with another network? I was always under the impression the network is who get the ads placed on your video, so for users partnered with another network, this wouldn't effect them as much.

I'm very ignorant to how it all works, though. I should probably do a little reading on it since it's a pretty important part of being in the YouTube business.
 
iTwe4kz said:
Hmm...this is interesting. I don't know anything about her or how she does things, but hopefully she can ramp up the revenue for the creators with higher paying ads. I still haven't jumped from the Google Adsense boat and partnered with anyone. So does this mean that producers partnered with YouTube are more likely to be affected rather than users partnered with another network? I was always under the impression the network is who get the ads placed on your video, so for users partnered with another network, this wouldn't effect them as much.

I'm very ignorant to how it all works, though. I should probably do a little reading on it since it's a pretty important part of being in the YouTube business.
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Adsense is the basis for all ads served on YouTube. Networks use Adsense to fill the majority of ad slots too. The difference is that Networks can sell additional ad inventory as well which technically means more and better paying ads are sometimes available to partner channels. Not all networks have much of an ad sales team though, and higher paying ads tend to get focused towards larger channels first with smaller channels getting what's left over.

And even with all of that, there are still plenty of ad slots that simply go unsold.
 
Tarmack said:
Adsense is the basis for all ads served on YouTube. Networks use Adsense to fill the majority of ad slots too. The difference is that Networks can sell additional ad inventory as well which technically means more and better paying ads are sometimes available to partner channels. Not all networks have much of an ad sales team though, and higher paying ads tend to get focused towards larger channels first with smaller channels getting what's left over.

And even with all of that, there are still plenty of ad slots that simply go unsold.
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Ah ok, thanks for the explanation! I'm kind of confused as to why someone would want to join a network then. Unless you're a very large channel and get the higher paying ads all the time, then you'd just be splitting your money 3 ways instead of 2 without higher ad revenue. Unless you're something like a gaming channel that may be able to get some "blanket" permission for certain games and a better chance of keeping your videos monetize. I don't see a real benefit - this is probably getting too much off topic lol
 
Tarmack said:
Adsense is the basis for all ads served on YouTube. Networks use Adsense to fill the majority of ad slots too. The difference is that Networks can sell additional ad inventory as well which technically means more and better paying ads are sometimes available to partner channels. Not all networks have much of an ad sales team though, and higher paying ads tend to get focused towards larger channels first with smaller channels getting what's left over.

And even with all of that, there are still plenty of ad slots that simply go unsold.
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Just to go over this, Adsense is the last fallback and are ads sold for Adsense for Video by google.
The regular fallback is dedicated YouTube adsales sold via Doubleclick (auction-based) but note YouTube sell hardly anything currently, if you are not with a network, only 15-20% of ads will come from this option!

~85% of all views on YouTube are able to display ads yet only 40-50% do, which is why so many channels have low monetized view %s.
YouTube's mobile and foreign sales are especially poor.
 
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