Youtube Ad Campaigns.

It'sDumi

It'sDumi

I've Got It
So I'm thinking about creating a small YT add campaign With a little bit of my money and it says I should get about 1,000 ad impressions.

Just wanted to know if there's anyone out there who has done this and if it actually helped?

Thanks <3
 
I gave it a try, by throwing in 5 bucks. iv gotten a few hundred views, but nothing other then that. Seems like a nice tool if you already have a set subscriber base. not very good for starting out i believe.
 
Crook56 said:
I gave it a try, by throwing in 5 bucks. iv gotten a few hundred views, but nothing other then that. Seems like a nice tool if you already have a set subscriber base. not very good for starting out i believe.
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Yeah, thats mostly it. You get views and the viewers won't stick around. So for each 2 cents you pay, you receive 1 view. That's it.
 
You get the view, but not the engagement. I've done it before. It helps if you want a video to get more views so it gets more towards the top = earning you more traffic.
 
I wouldn't pay for ads before you know you have videos that make people follow/share/etc. In other words you don't want to spend a lot of money on an under-performing video, or all you'll get is a few quick views that don't really mean anything.

If you do happen to have a gem of a video that is still current, step cautiously. Test it out with a very small amount of advertising, and if it's effective you can work up. The last thing you want to do is make a judgement mistake that costs you a lot of money with no returns.
 
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I just tested a small ad campaign using the Youtube search network only and got around 500 views for exactly $5.00. My goal was to achieve views at a very cheap price and that was pretty cheap. My keywords were very broad and I had a .01 max CPV. I did not see any noticeable bump in subs but I didn't expect that either. I haven't tried preroll video advertising yet.
 
WilliamRayWalters said:
I just tested a small ad campaign using the Youtube search network only and got around 500 views for exactly $5.00. My goal was to achieve views at a very cheap price and that was pretty cheap. My keywords were very broad and I had a .01 max CPV. I did not see any noticeable bump in subs but I didn't expect that either. I haven't tried preroll video advertising yet.
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Preroll ads are on by default when you set up a campaign, so you would have had to actively turn them off. Did you not have a video you wanted to use?

Getting that elusive $0.01 CPV is good, but I've started to question the value myself. You end up having to be willing to accept far too general targeting in order to get it.

I'm not convinced that Google is being honest in their bidding system. We know that around 50% of views are monetized through AdSense, which leaves an enormous amount of views that are not. I suspect they are artificially raising the price.
 
Tarmack said:
Preroll ads are on by default when you set up a campaign, so you would have had to actively turn them off. Did you not have a video you wanted to use?
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I could have run my channel trailer for this particular ad (although I'm reworking that as we speak) had my goal been to get more subscribers, but it was really more of a test since I haven't run an adwords ad in a couple years. I just wanted to see if .01 per view is still possible.

Also, I've never run a preroll ad so I'd rather do research before diving into that pool. I will be trying it shortly though.

Tarmack said:
Getting that elusive $0.01 CPV is good, but I've started to question the value myself. You end up having to be willing to accept far too general targeting in order to get it.
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I suppose it depends on the content. My audience was very broad (men of all ages) and my keywords were all sex related. Regardless of the broad search terms targeted, I believe my viewers were all targeted well enough to click on the video I was promoting. That being said, in order to really build the channel I'll need to change the scope of the content as it is not conducive to gaining subscribers.

Tarmack said:
I'm not convinced that Google is being honest in their bidding system. We know that around 50% of views are monetized through AdSense, which leaves an enormous amount of views that are not. I suspect they are artificially raising the price.
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That's how I feel about Facebook advertising. I am pretty convinced that Facebook runs its own click farms based on a few campaigns I've run with them that I stopped abruptly, shortly after starting, and still continued to receive tons of likes over the next week. Of course, I used only third world countries to get many cheap facebook likes for a couple of local businesses I run, so anything is possible. While on the surface that sounds counterproductive, it really helps my 'real' and targeted ads I run to achieve a higher clickthrough rate. People tend to click on ads for pages with many likes as opposed to pages with only a relative few likes. .01 per FB like (or better even) is nice.
 
WilliamRayWalters said:
I am pretty convinced that Facebook runs its own click farms based on a few campaigns I've run with them that I stopped abruptly, shortly after starting, and still continued to receive tons of likes over the next week.
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I'd never bother with a Facebook campaign because I'm not selling anything. Ad campaigns for YouTubers are best served IMO to try to get subscribers. Advertising on Facebook just introduces another separation in the likelihood that the viewer doesn't have a YouTube account which defeats the purpose.
 
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