Would you pay for advertising?

PinProject said:
Gotcha! I'll do that, thanks for all your help!

p.s. your channel link doesn't work might want to fix that for people to see in the forum :)
Click to expand...
I fixed it now...I had the radio button selected for 'channel' and switched it to 'user' and now it's working fine. Thanks! I've noticed other people have that issue too.
 
WilliamRayWalters said:
Don't take my word for this. I have decided to start a short video series that will use my own small campaign that I am about to start as a case study and see how much it ends up costing me per subscriber. This will be pretty easy to determine since this small gaming channel I have has gone pretty quiet since they announced the game will be shut down soon (EA...game called Battlefield Heroes....silly cartoon shooter but I like it). I haven't gotten any new subs lately so we will be able to tell it was from the advertising.
Click to expand...

Keep us posted please William. I'm very interested to see what kind of ROI you can achieve using Adwords on a gaming channel.
 
YorkshireYank said:
Keep us posted please William. I'm very interested to see what kind of ROI you can achieve using Adwords on a gaming channel.
Click to expand...
I will, but I can tell you right now that short term ROI is going to be negative. It is impossible to use 'Adwords for video' and achieve a positive ROI, in my opinion. The math simply doesn't add up. The least you can possibly get on a CPV basis is .01 so that is immediately out since 1000 views would cost you $10.00 in the absolute best case scenario and I'm pretty sure no one is getting a $10 RPM. So CPV is out as far as a positive ROI is concerned on one particular campaign (barring the unlikely scenario where enough of those viewers end up clicking onto several other of your videos during the session to increase your ad revenue).

No, the real reason behind Adwords-for-video advertising is to increase your subscriber rate and hopefully get some shares out of it to help grow your channel. There is also value in getting a few hundred or thousand views on a video. People tend to click onto videos that have more views, their perception being that if it has more views then more people must like it and if they like it I might like it.

CPM bidding (which can only be used with display network) might be a different story, depending on how finely tuned your targeting is. I still imagine you wouldn't get any positive ROI short term. What you're really hoping for is a positive impact on long term ROI.
 
I've used AdWords to promote my first video, the welcome to my channel video, and it has so far worked really well for me! I went for $20 total campaign budget which worked out roughly $1.42 per day for two weeks, so once I've spent $1.42 in a day then my ads will stop showing for that day (starts again from scratch the next day) it's so far been running for around four days and my video has had 500+views, that hasn't converted into subscribers though which is more down to the fact that I have no other videos just the one welcome video. I'm definitely going to use it to promote more videos in the future!
 
It depends on how desperate I was and how much effort I was putting into my videos in relation to how many views they were getting :) But how I am right now, no :p I can see why people do, though!
 
You must log in or register to reply here.
Back
Top