The math is quite simple:
He gets approx 205 million views a month. Going by the assumption that usually around 50% of a person's views are monetised, that's 103 million monetised views a month. He's with (I think) TGS, and let's say he earns $3 (this will go up and down depending on time of year/advertisers, of course) per every 1,000 views.
That's approximately $309,000 per month. Per year that works out at around $3.7 million. Again this will go up and down depending on views, CPM and any other paid product placement he takes part in.
This is interesting, and may be a good ballpark number, but you're also only looking at the
gross profit of a channel.
In Smosh's case, you have to factor in their networks' take of the profit and the cost of doing business: production, post, upkeep, marketing, planning, investing in long-term business, paying back any investors they may have on the hook... Whatever they make, they're definitely splitting it more than 2 ways.
On the
I don't like this Kickerstarter type campaigns. More often than not it's very rich people asking their doting fans to spare their very hard earned cash so they don't have to dip into their masses of interest that are piling up. Like the Veronica Mars one. The cast alone could've funded that without a public penny being needed.
These people are professionals. You can't blame them for using the good business practice of finding investors, and you can't expect them to pay themselves to work! This is their livelihood. Besides, imagine the bickering on set when all the actors are tugging on the purse strings.
Smosh is just being greedy here. A game for an Iphone/tablet does not cost $250,000 combined with paying the developers. Those games cost about $50,000 to make tops. They are getting massive backlash for this and deservedly so.
The game is being developed for iPhone, Android, and PC, which boosts the cost. Costs of the campaign include 4% to Indiegogo and 3% off all credit card transactions. Include paying out all of the "rewards" and you're potentially looking at just $200k for the game, which is not that uncommon price tag for development.
Seeing as how we don't know the scope of the game, we can't rule out the idea that we'll be seeing a game worth $200k. Like buying a car, if you give the dealer $13k he'll set you up with a low end Kia. Give that dealer $200k and he'll set you up with a Bentley!