Setting up to launch a adword campaign - and consulting?

Gamayun said:
I started to run ads to keep my channel alive now. The add I run I run in the top geographical views for my channel and int is nor USA or Canada. In the 3rd worlds country you will get cheaper views for 0.01 and it is what I am after right now. To get in recommended in USA or Canada you need to pay at least 0.02 or 0.03 per view and it is to much this days, for 0.01 you wouldt get any movement in this two country.[DOUBLEPOST=1501084907,1501084851][/DOUBLEPOST]

Yes, general words worked for me better then specific so far.
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I've been lucky and targeting all the top kids channels and getting $0.01 ads through with countries like Canada, US, UK, ...etc... for a while now. When I started back in June, however, YouTube wouldn't give me those same placements for $0.01. More like $0.02 and $0.03. So either there's a lot more demand from YT for ads now or they think my ads are worth slotting in at $0.01 because of their good performance (just a wild and likely wrong guess). I wonder if one's ad performance has anything to do with YT being more generous with the lower bidding.

Also, I just checked and I seem to be getting charged in CAD currency (1005 clicks = CAD $10.05) so with the exchange rate, I'm only paying about USD $0.008/click. Always figured I was getting charged in USD. I might have to up my daily limit to take advantage of this now.

Lastly, I haven't set my campaign to accelerated and by 10am, almost 3/4 of my daily budget has been spent so not sure how to fix this so that it trickles consistently throughout the day.
 
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I love this thread.

Our channel is really all about our little boy, but that really means there hasn't been one niche topic. We've done lots of different types of videos instead of sticking with just one thing.

I recently took about a 6 month long YouTube break. Husband and myself both got new jobs, we moved, I was worried that we were spoiling Bennett with way too many toys, and we weren't having the growth I felt we should have. I'm back now (Bennett and I both really missed making videos), but I had already decided to focus more on one thing before I read this thread. It's nice to have that verified as a good idea :-)

We're going to be focusing more on playgrounds. I'll post a few other things too because the main focus of the channel is still just Bennett. But I think now, after reading all this, that if 90-95% of what we post is playground videos that will help the algorithm understand our focus.

I had also thought about doing an ad campaign, but now I'm thinking maybe not. It sounds like it's not actually all that helpful. Good to know.
 
Kesler's Dad said:
I've been lucky and targeting all the top kids channels and getting $0.01 ads through with countries like Canada, US, UK, ...etc... for a while now. When I started back in June, however, YouTube wouldn't give me those same placements for $0.01. More like $0.02 and $0.03. So either there's a lot more demand from YT for ads now or they think my ads are worth slotting in at $0.01 because of their good performance (just a wild and likely wrong guess). I wonder if one's ad performance has anything to do with YT being more generous with the lower bidding.

Also, I just checked and I seem to be getting charged in CAD currency (1005 clicks = CAD $10.05) so with the exchange rate, I'm only paying about USD $0.008/click. Always figured I was getting charged in USD. I might have to up my daily limit to take advantage of this now.

Lastly, I haven't set my campaign to accelerated and by 10am, almost 3/4 of my daily budget has been spent so not sure how to fix this so that it trickles consistently throughout the day.
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Wait, when you say target big channels, do you mean you can specify ads to show up on /after/on the side of specific channels?

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KTP said:
Wait, when you say target big channels, do you mean you can specify ads to show up on /after/on the side of specific channels?

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That's right.

Video Targeting > + Placement > Search for Placements

Then type in the name of the channel, add it to the list and Save. Voila.
 
Kesler's Dad said:
That's right.

Video Targeting > + Placement > Search for Placements

Then type in the name of the channel, add it to the list and Save. Voila.
Click to expand...


When you do this does that guarantee that your ads only show up on your targeted videos? Or they just mostly show up on your targeted videos, but some will show up in other places.
 
Bennett's Playtime said:
When you do this does that guarantee that your ads only show up on your targeted videos? Or they just mostly show up on your targeted videos, but some will show up in other places.
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You can target both specific videos and/or channels. There's a tab (called Where ads are shown) that shows exactly which videos your ads are next to when clicked and they seem to all show up where I set the targets.
 
To add to what I've posted above, it's a simple matter of supply and demand. The mores videos you allow to play your ad or suggest it, the more likely you are to achieve a lower bid.

On the advice of those with kids channel experience who've shared their wealth of knowledge on here, I've decided to not include keywords in my video targeting because kids in my target demographic don't "search". They just click whatever's suggested or recommended.

For that reason I stick solely to targeting similar channels. Most of my AdWords research goes into this. If you pick the wrong channel, it'll hurt your stats so it's critical that your do some experimenting with the correlation between channels and retention numbers and earned Views.

For kids, I think earned views is more important than subscribers because most kids don't know how to subscribe... unless you design your call to action to walk then through the process in a quick and easy to understand way (which I think could be the holy grail of growing a kid's channel in this era).
 
Kesler's Dad said:
For that reason I stick solely to targeting similar channels. Most of my AdWords research goes into this. If you pick the wrong channel, it'll hurt your stats so it's critical that your do some experimenting with the correlation between channels and retention numbers and earned Views.

For kids, I think earned views is more important than subscribers because most kids don't know how to subscribe... unless you design your call to action to walk then through the process in a quick and easy to understand way (which I think could be the holy grail of growing a kid's channel in this era).
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This is absolutely true. My son has subscribed to channels, unsubscribed from channels, liked, and disliked videos, but NONE of that was on purpose. Kids (especially the under 3-4's) really just know how to click on one video, then click on another video. That's why you can't look at likes vs dislikes to know if a kids' video is any good. Personally, I think when it comes to kid videos it's actually better to have about equal likes to dislikes because it means your traffic is more organic, and not just other channels trying to do sub for sub. (Full disclosure: I have been pulled into the sub for sub vortex from time to time :-))
 
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