i´ve been free styling my videos but boy is it hard to speak to a lifeless eye that stares into your soul. there comes a point when you get stuck and therefore i recommend having at least some bullet points like i read above to have a general idea of what you want to say in your video. for me i have come to realize that a video is a work of art per se, everything has to be well executed, lighting, angle, words, effects. just like hollywood. or as close as a AAA film, something people will enjoy watching... i on my side am an amateur in video editing. hope this helps.